{"id":55148,"date":"2008-01-09T16:25:14","date_gmt":"2008-01-09T15:25:14","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/paprocki-i-brzozowski-projektuja-dla-reserved\/"},"modified":"2008-01-09T16:25:14","modified_gmt":"2008-01-09T15:25:14","slug":"paprocki-i-brzozowski-projektuja-dla-reserved","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/paprocki-i-brzozowski-projektuja-dla-reserved.html","title":{"rendered":"Paprocki i Brzozowski projektuj\u0105 dla Reserved"},"content":{"rendered":"<div>W kilku serwisach internetowyh pojawi\u0142y si\u0119 filmy, kt&oacute;re w formie reporta\u017cu pokazywa\u0142y, jak wygl\u0105da\u0142y przygotowania do stworzenia nowej kolekcji. Filmy dost\u0119pne by\u0142y m.in. na YouTube i Google Video. T\u0119 cz\u0119\u015b\u0107 dzia\u0142a\u0144 internetowych opracowa\u0142a agencja Plej.&nbsp;<\/div>\n<div><\/div>\n<div>Komercyjna kampania promocyjna kolekcji Reserved ruszy\u0142a 9 stycznia br. Rozpocz\u0105\u0142 j\u0105 ponad milion maili rozes\u0142anych do u\u017cytkownik&oacute;w z bazy danych Reserved, WP.pl oraz Interia.pl. 24 stycznia br. planowany jest wie\u0144cz\u0105cy pierwsz\u0105 faz\u0119 kampanii pokaz kolekcji &quot;Paprocki&amp;Brzozowski for Reserved&quot;.<\/div>\n<div><\/div>\n<div>W drugim etapie, kt&oacute;ry rozpocznie si\u0119 w marcu br., zaplanowane s\u0105 dzia\u0142ania w prasie (Tw&oacute;j Styl, Elle, Glamour, Party, Viva, Pani, Gazeta Wyborcza), w internecie (Gadu-Gadu, Interia.pl, WP.pl), a tak\u017ce product placement w telewizji (TVN, TVP, Polsat, TV4, Canal+, MTV i Viva), akcje w centrach handlowych i dzia\u0142ania PR.<\/div>\n<div><\/div>\n<div>Kampani\u0119 dla Reserved opracowa\u0142a agencja interaktywna Zjednoczenie.com. Zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Universal McCann oraz agencja Re:public, kt&oacute;ra wraz z firm\u0105 Plej przygotowuje tak\u017ce styczniowy pokaz kolekcji.<\/div>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania nowej kolekcji Reserved. Poprzedzi\u0142y j\u0105 emitowane w sieci zwiastuny kolekcji &quot;Paprocki&amp;Brzozowski for Reserved&quot;.","protected":false},"author":1,"featured_media":55149,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[292,224,107],"class_list":{"0":"post-55148","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-reserved","9":"tag-universal-mccann","10":"tag-zjednoczenie-com","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/55148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=55148"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/55148\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/55149"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=55148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=55148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=55148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}