{"id":5513,"date":"2012-07-15T23:23:46","date_gmt":"2012-07-15T21:23:46","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/cemma-powiaze-marki-i-celebrytow\/"},"modified":"2012-07-15T23:23:46","modified_gmt":"2012-07-15T21:23:46","slug":"cemma-powiaze-marki-i-celebrytow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/cemma-powiaze-marki-i-celebrytow.html","title":{"rendered":"CeMMa powi\u0105\u017ce marki i celebryt\u00f3w"},"content":{"rendered":"<p>CeMMa (Celebrity Matching &amp; Marketing) ma zapewnia\u0107 optymalny dob&oacute;r celebryt&oacute;w i marek i b\u0119dzie dost\u0119pna od 3000 z\u0142 netto. Cena ta obejmuje badanie wizerunkowe jednej gwiazdy wraz z rekomendacj\u0105 dzia\u0142a\u0144 komunikacyjnych.<\/p>\n<p>Nowa us\u0142uga opiera si\u0119 na badaniu wizerunku znanych os&oacute;b oraz ocenie potencja\u0142u dopasowania ich do konkretnych marek. Dodatkowo obejmuje tak\u017ce przygotowanie strategii dzia\u0142a\u0144 oraz zarz\u0105dzanie wsp&oacute;\u0142prac\u0105 na linii marka &#8211; celebryta.<\/p>\n<p>&#8211; Wiele firm kontaktuje si\u0119 z nami z pro\u015bb\u0105 o ocen\u0119 potencja\u0142u konkretnego celebryty ju\u017c po nawi\u0105zaniu negocjacji. Taka konsultacja powinna rozpoczyna\u0107 proces poszukiwania ambasadora, a nie by\u0107 jej ostatnim etapem. Sporo wysokobud\u017cetowych kampanii nie zako\u0144czy\u0142o si\u0119 sukcesem, poniewa\u017c zabrak\u0142o tego elementu jeszcze na etapie planowania &#8211; przekoniuje Barbara So\u0142tysi\u0144ska z MSL Warsaw.<\/p>\n<p>Ocena wizerunku gwiazd bazuje bezpo\u015brednio na badaniu CeBra (Celebrity + Brand).  Jego ko\u0144cowy wska\u017anik CebraScore to suma trzech czynnik&oacute;w &#8211; znajomo\u015bci w\u015br&oacute;d konsument&oacute;w (Familiarity), sympatii (Affinity) oraz &#8222;szumu medialnego&#8221; (Buzz). Dodatkowa analiza osobowo\u015bci marek ma pozwoli\u0107 wyznaczy\u0107 pary marka-celebryta o najlepszym potencjale rynkowym.<\/p>\n","protected":false},"excerpt":{"rendered":"Millward Brown SMG\/KRC i MSL Warsaw wprowadzaj\u0105 do oferty us\u0142ug\u0119 CeMMa (Celebrity Matching &amp; Marketing).","protected":false},"author":1,"featured_media":5514,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[655,793],"class_list":{"0":"post-5513","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-millwardbrown-smgkrc","9":"tag-msl","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=5513"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5513\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/5514"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=5513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=5513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=5513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}