{"id":5511,"date":"2012-07-15T23:26:28","date_gmt":"2012-07-15T21:26:28","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/szef-ds-e-marketingu-tesco-pokieruje-agencja\/"},"modified":"2015-03-17T10:31:50","modified_gmt":"2015-03-17T10:31:50","slug":"szef-ds-e-marketingu-tesco-pokieruje-agencja","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/ludzie\/kariera\/szef-ds-e-marketingu-tesco-pokieruje-agencja.html","title":{"rendered":"Szef ds. e-marketingu Tesco pokieruje agencj\u0105"},"content":{"rendered":"<p>B\u0119dzie zajmowa\u0107 si\u0119 operacyjnym zarz\u0105dzaniem firm\u0105, tworzeniem d\u0142ugofalowej strategii rozwoju oraz wynikami finansowymi.<\/p>\n<p>Jednym z nadrz\u0119dnych cel&oacute;w b\u0119dzie rozszerzenie oferty agencji o produkty z obszaru interactive. &#8211; W zwi\u0105zku ze zmianami personalnymi przeprowadzamy r&oacute;wnie\u017c zmian\u0119 ofertow\u0105 sp&oacute;\u0142ki, nowoczesna agencja full service aktualnie musi kumulowa\u0107 kompetencje ATL, BTL oraz digital &#8211; przekonuje Jacek Sadowski, prezes Demo Effective Launching.<\/p>\n<p>Arkadiusz J\u0119drysiak dotychczas sprawowa\u0142 funkcj\u0119 kierownika ds. e-marketingu w Tesco. Przez ostatnich kilka lat tworzy\u0142 i realizowa\u0142 strategi\u0119 obecno\u015bci marki w internecie, by\u0142 odpowiedzialny za powstanie film&oacute;w wirusowych (m.in. &#8222;Natanek Batmanek&#8221;, na zdj\u0119ciu), fanpage &#8222;Eksperci Tesco&#8221; na Facebooku, serwis www, budow\u0119 konsumenckiej bazy danych oraz proces email marketingu.<\/p>\n<p>Projekty zrealizowane dla Tesco z ostatniego roku zdoby\u0142y 15 bran\u017cowych nagr&oacute;d (5 x KTR, 3 x Kreatura, 3 x Z\u0142ote Or\u0142y, 3 x Webstar, 1 x Golden Arrow) a Tesco otrzyma\u0142o tytu\u0142 Reklamodawcy Roku w polskim konkursie reklamy KTR w 2012, g\u0142&oacute;wnie za osi\u0105gni\u0119cia w sferze digital.<\/p>\n","protected":false},"excerpt":{"rendered":"Arkadiusz J\u0119dysiak 16 lipca obejmie stanowisko dyrektora zarz\u0105dzaj\u0105cego agencji Demo Effective Launching.","protected":false},"author":1,"featured_media":5512,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[5909],"tags":[1069,158],"class_list":{"0":"post-5511","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-kariera","8":"tag-demo-effective-launching","9":"tag-tesco","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=5511"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5511\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/5512"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=5511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=5511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=5511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}