{"id":55051,"date":"2008-01-14T13:46:37","date_gmt":"2008-01-14T12:46:37","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/audi-a4-jakie-haslo-taka-kampania\/"},"modified":"2015-01-12T14:42:40","modified_gmt":"2015-01-12T14:42:40","slug":"audi-a4-jakie-haslo-taka-kampania","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/audi-a4-jakie-haslo-taka-kampania.html","title":{"rendered":"Audi A4: jakie has\u0142o, taka kampania"},"content":{"rendered":"<div>kampania promocyjna pod has\u0142em &quot;Wielko\u015b\u0107 nie lubi ogranicze\u0144&quot;.<\/div>\n<div><\/div>\n<div>Kreacj\u0119 przygotowa\u0142a agencja Zero 2 In\u017cynieria Marki. Jak t\u0142umaczy Micha\u0142 Bowsza, kierownik ds. marketingu w Audi Polska, celem kampanii jest pokazanie nowego modelu jako ustanawiaj\u0105cego nowe standardy na rynku motoryzacyjnym. &#8211; Audi A4 jest samochodem najd\u0142u\u017cszym i najszerszym, posiada wyj\u0105tkowo szerok\u0105 ofert\u0119 system&oacute;w wspomagaj\u0105cych jazd\u0119. Ulepszono w nim w\u0142a\u015bciwo\u015bci jezdne oraz zastosowano silniki o udoskonalonych parametrach &#8211; wylicza Bowsza.<\/div>\n<div><\/div>\n<div>Dla podkre\u015blenia niestandardowo\u015bci nowego samochodu w kampanii wykorzystano tak\u017ce niestandardowe formaty reklamowe. P&oacute;\u0142torej szpalty zajmuje reklama w Gazecie Wyborczej, natomiast w Newsweeku, Polityce i Wprost zamieszczony zosta\u0142 dwustronny plakat z Audi A4. <\/div>\n<div>&nbsp;<\/div>\n<div>No\u015bniki outdoorowe w najwi\u0119kszych polskich miastach (Warszawie, Krakowie, Katowicach, Poznaniu, \u0141odzi, Gda\u0144sku i Wroc\u0142awiu) zast\u0105piono wielkoformatowymi wydrukami na siatkach. Od po\u0142owy stycznia kampani\u0119 wesprze tak\u017ce zaadaptowany telewizyjny spot reklamowy. &nbsp;<\/div>\n<div><\/div>\n<div>Planowaniem i zakupem medi&oacute;w dla potrzeb polskiej kampanii zaj\u0119\u0142a si\u0119 firma Media Concept.<\/div>\n","protected":false},"excerpt":{"rendered":"Pod koniec 2007 r. na polskim rynku pojawi\u0142 si\u0119 nowy model Audi A4. W zwi\u0105zku z tym, z pocz\u0105tkiem stycznia ruszy\u0142a&#8230;","protected":false},"author":1,"featured_media":55052,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2479,1439,2527],"class_list":{"0":"post-55051","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-audi","9":"tag-media-concept","10":"tag-zero-2-inzynieria-marki","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/55051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=55051"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/55051\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/55052"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=55051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=55051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=55051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}