{"id":55049,"date":"2008-01-14T14:36:21","date_gmt":"2008-01-14T13:36:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/draftfcbad-fabrika-nowa-nazwa-nowa-filozofia\/"},"modified":"2008-01-14T14:36:21","modified_gmt":"2008-01-14T13:36:21","slug":"draftfcbad-fabrika-nowa-nazwa-nowa-filozofia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/draftfcbad-fabrika-nowa-nazwa-nowa-filozofia.html","title":{"rendered":"Draftfcb+Ad Fabrika: nowa nazwa = nowa filozofia"},"content":{"rendered":"<div>agencji FCB oraz firm Draft Worldwide specjalizuj\u0105cych si\u0119 w marketing services.<\/div>\n<div><\/div>\n<div>Interpublic Group o po\u0142\u0105czeniu zadecydowa\u0142a jeszcze w 2006 r. W ubieg\u0142ym roku swoje nazwy zmieni\u0142y prawie wszystkie \u015bwiatowe oddzia\u0142y agencji. Jedynie dwa spo\u015br&oacute;d nich, polski i wiede\u0144ski, mog\u0142y pozostawi\u0107 w nazwie dotychczasowy, lokalny cz\u0142on.&nbsp;<\/div>\n<div><\/div>\n<div>Fakt ten Piotr Dominiewski, dyrektor zarz\u0105dzaj\u0105cy Draftfcb+Ad Fabrika, t\u0142umaczy w rozmowie z Pressem siln\u0105 pozycj\u0105 Ad Fabriki na polskim rynku. Jednocze\u015bnie Dominiewski podkre\u015bla, \u017ce po pewnym czasie, cz\u0142on ten ma w og&oacute;le znikn\u0105\u0107.<\/div>\n<div><\/div>\n<div>Jak informuje Press nowa nazwa ma tak\u017ce oznacza\u0107 now\u0105 filozofi\u0119 dzia\u0142a\u0144 agencji, kt&oacute;re maj\u0105 by\u0107 odt\u0105d poszerzone o marketing bezpo\u015bredni, jednak bez wydzielenia odr\u0119bnej jednostki odpowiedzialnej za dzia\u0142ania BTL.<\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"Agencja Ad Fabrika do ko\u0144ca stycznia br. zmieni nazw\u0119 na Draftfcb+Ad Fabrika. Jest to efekt po\u0142\u0105czenia sieci&#8230;","protected":false},"author":1,"featured_media":55050,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[942],"class_list":{"0":"post-55049","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-draftfcbad-fabrika","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/55049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=55049"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/55049\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/55050"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=55049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=55049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=55049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}