{"id":54890,"date":"2008-01-18T15:20:04","date_gmt":"2008-01-18T14:20:04","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ogilvy-przejmuje-budzet-motoroli\/"},"modified":"2008-01-18T15:20:04","modified_gmt":"2008-01-18T14:20:04","slug":"ogilvy-przejmuje-budzet-motoroli","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ogilvy-przejmuje-budzet-motoroli.html","title":{"rendered":"Ogilvy przejmuje bud\u017cet Motoroli"},"content":{"rendered":"<p>Decyzja ta ko\u0144czy sze\u015bciomiesi\u0119czny przegl\u0105d agencji. Warty 200 mln bud\u017cet producenta telefon&oacute;w kom&oacute;rkowych przypadnie w udziale sieci Ogilvy. Obejmuje on dzia\u0142ania reklamowe, marketing bezpo\u015bredni i cyfrowy.<\/p>\n<p>W pa\u017adzierniku agencja Abbott Mead Vickers BBDO zrezygnowa\u0142a z paneuropejskiej cz\u0119\u015bci obowi\u0105zk&oacute;w reklamowych wobec Motoroli. Konsolidacja i przekazanie bud\u017cetu w r\u0119ce Ogilvy ko\u0144czy tym samym wsp&oacute;\u0142prac\u0119 koncernu z 180 Amsterdam oraz TBWA na \u015arodkowym Wschodzie, a tak\u017ce z Draftfcb, Profero i RMG Connect.<\/p>\n","protected":false},"excerpt":{"rendered":"Motorola konsoliduje sw&oacute;j bud\u017cet dla Europy, \u015arodkowego Wschodu i Afryki.","protected":false},"author":1,"featured_media":54891,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2882,299],"class_list":{"0":"post-54890","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-budzet","9":"tag-ogilvy","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=54890"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54890\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/54891"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=54890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=54890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=54890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}