{"id":54817,"date":"2008-01-22T11:09:27","date_gmt":"2008-01-22T10:09:27","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lap-lup-playa\/"},"modified":"2008-01-22T11:09:27","modified_gmt":"2008-01-22T10:09:27","slug":"lap-lup-playa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lap-lup-playa.html","title":{"rendered":"&#8222;\u0141ap \u0142up&#8221; Playa!"},"content":{"rendered":"<div>W promocji znalaz\u0142y si\u0119 multimedialne telefony za 3 grosze w ofercie abonamentowej oraz za z\u0142ot&oacute;wk\u0119 w ofercie na kart\u0119 Playfon. Propozycja skierowana jest zar&oacute;wno do dotychczasowych klient&oacute;w operatora, jak i do nowych klient&oacute;w Play.&nbsp;<\/div>\n<div><\/div>\n<div>G\u0142&oacute;wnym elementem kampanii jest jednak mo\u017cliwo\u015b\u0107 wygrania 100 tys. z\u0142 w specjalnej loterii. Cenny &quot;\u0142up&quot; b\u0119dzie mo\u017cna zdoby\u0107 w salonach Play na terenie ca\u0142ego kraju.&nbsp;<\/div>\n<div><\/div>\n<div>Symbolem kampanii s\u0105 cienie napadaj\u0105cych i chc\u0105cych zdoby\u0107 &quot;\u0142up&quot; postaci. Pojawiaj\u0105 si\u0119 m.in. w 30-sekundowym spocie telewizyjnym, reklamie radiowej, prasie, internecie, outdoorze i dzia\u0142aniach ambientowych.&nbsp;<\/div>\n<div><\/div>\n<div>Za kreacj\u0119 kampanii odpowiada agencja Brain, a za zakup medi&oacute;w wsp&oacute;\u0142pracuj\u0105cy z operatorem od listopada 2007 r. dom mediowy ZenithOptimedia.<\/div>\n","protected":false},"excerpt":{"rendered":"Play rozpocz\u0105\u0142 now\u0105 kampani\u0119 promocyjn\u0105 pod has\u0142em &quot;\u0141ap \u0142up&quot;. Opr&oacute;cz tanich telefon&oacute;w proponuje te\u017c, by si\u0119 przy okazji &quot;ob\u0142owi\u0107&quot;&#8230;","protected":false},"author":1,"featured_media":54818,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1063,62,250],"class_list":{"0":"post-54817","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-brain","9":"tag-play","10":"tag-zenithoptimedia","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=54817"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54817\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/54818"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=54817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=54817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=54817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}