{"id":5479,"date":"2012-07-16T15:47:09","date_gmt":"2012-07-16T13:47:09","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/brain-agencja-kreatywna-totalizatora-sportowego\/"},"modified":"2012-07-16T15:47:09","modified_gmt":"2012-07-16T13:47:09","slug":"brain-agencja-kreatywna-totalizatora-sportowego","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/brain-agencja-kreatywna-totalizatora-sportowego.html","title":{"rendered":"Brain agencj\u0105 kreatywn\u0105 Totalizatora Sportowego"},"content":{"rendered":"<p>W wyniku post\u0119powania przetargowego wybrana zosta\u0142a agencja Brain. Umowa b\u0119dzie obowi\u0105zywa\u0142a do ko\u0144ca 2013 r., z mo\u017cliwo\u015bci\u0105 przed\u0142u\u017cenia na nast\u0119pne lata.<\/p>\n<p>Do wsp&oacute;\u0142pracy z Lotto Brain dedykowa\u0142 zesp&oacute;\u0142 kreatywny, kt&oacute;rym kieruje Jakub Kami\u0144ski, a za obs\u0142ug\u0119 klienta odpowiada Sylwia Tygielska.<\/p>\n<p>Agencja zajmie si\u0119 obs\u0142ug\u0105 reklamow\u0105 wszystkich produkt&oacute;w i marek Lotto, w tym opracowywaniem strategii komunikacji marek oraz tworzeniem kreacji i produkcj\u0105 materia\u0142&oacute;w ATL, a tak\u017ce opracowywaniem kreacji materia\u0142&oacute;w BTL.<\/p>\n<p>Post\u0119powanie przetargowe by\u0142o prowadzone od po\u0142owy kwietnia 2012 roku. Do przetargu zosta\u0142o zaproszonych sze\u015b\u0107 agencji: Brain, Demo Effective Launchnig, Fat Baby, Hand Made, Testardo Gram \u2028i Publicis, a ostatecznie oferty z\u0142o\u017cy\u0142y cztery: Brain, Demo Effective Launchnig, Fat Baby, Hand Made.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozstrzygni\u0119to przetarg na agencj\u0119 reklamow\u0105 dla Totalizatora Sportowego.","protected":false},"author":1,"featured_media":5480,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1063,1064],"class_list":{"0":"post-5479","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-brain","9":"tag-totalizator-sportowy","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=5479"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5479\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/5480"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=5479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=5479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=5479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}