{"id":54765,"date":"2008-01-23T15:11:48","date_gmt":"2008-01-23T14:11:48","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zajrzyj-do-kuchni-gfk-polonia\/"},"modified":"2008-01-23T15:11:48","modified_gmt":"2008-01-23T14:11:48","slug":"zajrzyj-do-kuchni-gfk-polonia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/zajrzyj-do-kuchni-gfk-polonia.html","title":{"rendered":"Zajrzyj do kuchni GfK Polonia"},"content":{"rendered":"<p>Uczestnicy dni otwartych mog\u0105 zapozna\u0107 si\u0119 z kulisami nowego badania GfK Panel Indywidualny: od momentu rekrutacji respondent&oacute;w, poprzez przep\u0142yw danych, sprawdzenie ich jako\u015bci, do wykonania raportu i analizy. Maj\u0105 okazj\u0119 wej\u015b\u0107 w rol\u0119 uczestnika badania, czyli zrobi\u0107 zakupy w minisklepie i uzupe\u0142ni\u0107 dzienniczek zakup&oacute;w. Poznaj\u0105 zesp&oacute;\u0142, kt&oacute;ry czuwa nad badaniami.<\/p>\n<p>&#8211; Chcemy indywidualnie doradzi\u0107, w jaki spos&oacute;b klienci mog\u0105 czerpa\u0107 najwi\u0119cej korzy\u015bci z badania, a tak\u017ce jeszcze lepiej pozna\u0107 ich potrzeby &#8211; m&oacute;wi Ewa Ma\u0142uszy\u0144ska, dyrektor departamentu Consumer Tracking w GfK Polonia.<\/p>\n<p>Celem Panelu Indywidualnego jest zbadanie &quot;zachowa\u0144 zakupowych&quot; klient&oacute;w danych firm. Wiedza z badania, dzi\u0119ki informacji o miejscu, cz\u0119stotliwo\u015bci i wielko\u015bci zakup&oacute;w nabywc&oacute;w, przydaje si\u0119 m.in. w tworzeniu i weryfikacji strategii marketingowych. Istotna jest te\u017c przy badaniu rozwoju i zasi\u0119gu marek. W\u015br&oacute;d klient&oacute;w badania s\u0105 ju\u017c m.in. firmy Lorenz i Orange.<\/p>\n<p>GfK rozpoczyna dniami otwartymi cykl ca\u0142orocznych spotka\u0144 z klientami.<\/p>\n","protected":false},"excerpt":{"rendered":"Dzi\u015b zacz\u0119\u0142y si\u0119 dni otwarte GfK Polonia Consumer Tracking. Potrwaj\u0105 do jutra i b\u0119d\u0105 przebiega\u0142y pod has\u0142em &quot;Zobacz nas od kuchni&quot;.","protected":false},"author":1,"featured_media":54766,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[1824],"class_list":{"0":"post-54765","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-gfk-polonia","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=54765"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54765\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/54766"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=54765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=54765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=54765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}