{"id":54730,"date":"2008-01-24T15:16:41","date_gmt":"2008-01-24T14:16:41","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/polska-reklamuje-sie-w-telewizji\/"},"modified":"2008-01-24T15:16:41","modified_gmt":"2008-01-24T14:16:41","slug":"polska-reklamuje-sie-w-telewizji","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/polska-reklamuje-sie-w-telewizji.html","title":{"rendered":"Polska reklamuje si\u0119 w telewizji"},"content":{"rendered":"<p>Ma na celu promocj\u0119 konkretnych wyda\u0144 gazety.<\/p>\n<p>Spoty telewizyjne przygotowane zosta\u0142y w trzech wersjach, podkre\u015blaj\u0105cych r&oacute;\u017cnorodno\u015b\u0107 produktow\u0105 dziennika. Kampania skierowana jest do os&oacute;b w wieku 25-55 lat, z wykszta\u0142ceniem \u015brednim i wy\u017cszym. <\/p>\n<p>&#8211; Pierwszy spot skierowany jest do m\u0119\u017cczyzn i promuje poniedzia\u0142kowe wydanie gazety, czyli sport, dodatek &quot;M\u0119ska rzecz&quot;. W drugim spocie zwracamy si\u0119 do ca\u0142ej rodziny proponuj\u0105c Magazyn Rodzinny, program telewizyjny i kulturalny, zapowiadamy weekend z Polsk\u0105. Trzeci spot promuje nasze pozosta\u0142e dodatki kolorowe i kierujemy go do czytelnik&oacute;w zainteresowanych life stylem i og&oacute;lnie podnoszeniem komfortu \u017cycia &#8211; m&oacute;wi Monika Brason, dyrektor ds. komunikacji marketingowej Polskapresse.<\/p>\n<p>Kampania obecna jest w telewizji Polsat, TVN, TVP. B\u0119dzie wzmacniana lokalnie. Kreacj\u0119 przygotowa\u0142a agencja Young &amp; Rubicam. Media zakupi\u0142 i zaplanowa\u0142 dom mediowy Mediaedge:cia.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 nowa, telewizyjna kampania reklamowa dziennika Polska. B\u0119dzie przebiega\u0107 pod niezmienionym has\u0142em&nbsp;&quot;Polska. My\u015blisz globalnie. \u017byjesz lokalnie.","protected":false},"author":1,"featured_media":54731,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[1424,556,334],"class_list":{"0":"post-54730","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-mediaedgecia","9":"tag-polska","10":"tag-young-rubicam","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=54730"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54730\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/54731"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=54730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=54730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=54730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}