{"id":5473,"date":"2012-07-16T17:11:48","date_gmt":"2012-07-16T15:11:48","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/omd-dla-dlugopisow-i-zapalniczek-bic\/"},"modified":"2012-07-16T17:11:48","modified_gmt":"2012-07-16T15:11:48","slug":"omd-dla-dlugopisow-i-zapalniczek-bic","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/omd-dla-dlugopisow-i-zapalniczek-bic.html","title":{"rendered":"OMD dla d\u0142ugopis\u00f3w i zapalniczek BIC"},"content":{"rendered":"<p>Rozpisany przez marketera przetarg dotyczy\u0142 kompleksowej obs\u0142ugi bud\u017cetu marketingowego. W\u015br&oacute;d pierwszych zaplanowanych dzia\u0142a\u0144 marketingowych znajdzie si\u0119 kampania internetowa w systemie RTB Audience Targeting<\/p>\n<p>Warto\u015bci bud\u017cetu mediowego reklamodawca nie ujawnia. OMD zajmie si\u0119 r&oacute;wnie\u017c przygotowaniem kreacji internetowej oraz landing page. Pierwsze dzia\u0142ania mediowe zaplanowano ju\u017c w lipcu i obejm\u0105 one m.in. kampani\u0119 OOH i internet. Dzia\u0142ania online zaplanowano wykorzystuj\u0105c innowacyjn\u0105 technologii zakupu RTB Audience Targeting. Dla domu mediowego OMD, b\u0119dzie to ju\u017c 80 kampania zrealizowana przy pomocy innowacyjnej technologii RTB Audience Targeting w tym roku.<\/p>\n","protected":false},"excerpt":{"rendered":"Dom mediowy OMD, oddzia\u0142 Optimum Media, rozpocz\u0105\u0142 wsp&oacute;\u0142prac\u0119 z firm\u0105 BIC, producentem d\u0142ugopis&oacute;w, maszynek do golenia i zapalniczek.","protected":false},"author":1,"featured_media":5474,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[333],"class_list":{"0":"post-5473","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-omd","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=5473"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5473\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/5474"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=5473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=5473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=5473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}