{"id":54675,"date":"2008-01-25T16:21:15","date_gmt":"2008-01-25T15:21:15","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowe-spektrum-mozliwosci-w-nordea-bank\/"},"modified":"2008-01-25T16:21:15","modified_gmt":"2008-01-25T15:21:15","slug":"nowe-spektrum-mozliwosci-w-nordea-bank","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowe-spektrum-mozliwosci-w-nordea-bank.html","title":{"rendered":"Nowe Spektrum mo\u017cliwo\u015bci w Nordea Bank"},"content":{"rendered":"<p>Nordea Spektrum swoim klientom oferuje darmowe prowadzenie konta, wyp\u0142aty z bankomat&oacute;w wszystkich bank&oacute;w w Polsce bez prowizji, bezpieczny dost\u0119p do internetu i mo\u017cliwo\u015b\u0107 efektywnego oszcz\u0119dzania. &nbsp;<\/p>\n<p>Hand Made przygotowa\u0142o kampani\u0119 promocyjn\u0105 produktu, kt&oacute;ra prowadzona b\u0119dzie w telewizji (TVP1, TVP2, TVN, TVN24, Polsat, TVP Info, TVN7 i TV4) oraz w prasie (Gazeta Wyborcza, Rzeczpospolita, Dziennik Polska Europa \u015awiat, Polityka, Metro). Ponadto kampani\u0119 wspiera\u0107 b\u0119d\u0105 dzia\u0142ania z zakresu BTL oraz reklama w internecie. <\/p>\n<p>Podobnie jak w poprzednich spotach, bohaterem najnowszej kampanii jest Toni Hyyryl&auml;inen, znany widzom m.in. z wyst\u0119p&oacute;w w programie Moniki Richardson &quot;Europa da si\u0119 lubi\u0107&quot;.<\/p>\n<p>Telewizyjny spot wyprodukowa\u0142 dom produkcyjny Papaya Films, a animacj\u0119 opracowa\u0142o studio Televisor. Zakupem medi&oacute;w ATL zaj\u0105\u0142 si\u0119 dom mediowy MPG, a w internecie zaplanowa\u0142 je Media Contacts. Dla potrzeb kampanii powsta\u0142 tak\u017ce specjalny serwis sprzeda\u017cowo-informacyjny, opracowany przez agencj\u0119 Genero, kt&oacute;ra zaj\u0119\u0142a si\u0119 tak\u017ce kampani\u0105 w internecie.<\/p>\n","protected":false},"excerpt":{"rendered":"Nordea Bank Polska wprowadza nowe konto osobiste Nordea Spektrum. Kampani\u0119 promocyjn\u0105 produktu opracowa\u0142a agencja Hand Made.","protected":false},"author":1,"featured_media":54676,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2072,397,947,808,627],"class_list":{"0":"post-54675","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-genero","9":"tag-hand-made","10":"tag-media-contacts","11":"tag-mpg","12":"tag-papaya-films","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=54675"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54675\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/54676"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=54675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=54675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=54675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}