{"id":54671,"date":"2008-01-25T16:52:16","date_gmt":"2008-01-25T15:52:16","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/beko-kolejna-kampania-te-same-spoty\/"},"modified":"2008-01-25T16:52:16","modified_gmt":"2008-01-25T15:52:16","slug":"beko-kolejna-kampania-te-same-spoty","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/beko-kolejna-kampania-te-same-spoty.html","title":{"rendered":"Beko: kolejna kampania, te same spoty"},"content":{"rendered":"<p>Beko chce wzmocni\u0107 sw&oacute;j wizerunek i wesprze\u0107 promocj\u0119 pralek. G\u0142&oacute;wnym atutem urz\u0105dze\u0144, jak podkre\u015bla ich producent, ma by\u0107 komfort u\u017cytkowania oraz efektywno\u015b\u0107 i skuteczno\u015b\u0107 dzia\u0142ania. Firma w 2008 r. planuje tak\u017ce wprowadzenie na rynek nowych modeli oferowanych pralek.<\/p>\n<p>Od 25 stycznia do 24 lutego br. widzowie zobacz\u0105 dwa 30- i 10-sekundowe spoty telewizyjne zaczerpni\u0119te z mi\u0119dzynarodowej kampanii, kt&oacute;rych adaptacj\u0119 dla potrzeb polskiego rynku opracowa\u0142a agencja TBWA. Reklama pojawi si\u0119 na antenie Polsatu , TVN7 , TV4 , kana\u0142&oacute;w At Media oraz TVN24<\/p>\n<p>Zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Media Direction OMD. Kampani\u0119 wspieraj\u0105 tak\u017ce dzia\u0142ania PR prowadzone przez agencj\u0119 Multi Communications.<\/p>\n","protected":false},"excerpt":{"rendered":"Producent pralek Beko rozpocz\u0105\u0142 kolejn\u0105 kampani\u0119 reklamow\u0105 w telewizji. Pos\u0142u\u017cy\u0142 si\u0119 w niej emitowanymi ju\u017c w ub. roku spotami.","protected":false},"author":1,"featured_media":54672,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[677,906,303],"class_list":{"0":"post-54671","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-beko","9":"tag-media-direction-omd","10":"tag-tbwa","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=54671"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/54672"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=54671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=54671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=54671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}