{"id":54391,"date":"2008-02-07T13:26:48","date_gmt":"2008-02-07T12:26:48","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/jest-juz-elle-w-nowym-formacie\/"},"modified":"2008-02-07T13:26:48","modified_gmt":"2008-02-07T12:26:48","slug":"jest-juz-elle-w-nowym-formacie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/jest-juz-elle-w-nowym-formacie.html","title":{"rendered":"Jest ju\u017c Elle w nowym formacie"},"content":{"rendered":"<p>Ca\u0142kowity nak\u0142ad czasopisma zosta\u0142 zwi\u0119kszony z ok. 135 tys. do 200 tys. egzemplarzy. 130 tys. z nich uka\u017ce si\u0119 w formacie 210 x 280 mm, a 70 tys. w mniejszym tzw. pocketsize (167 x 223 mm).<\/p>\n<p>Ma to zapewni\u0107 zwi\u0119kszenie popularno\u015bci czasopisma i trafienie do szerszego grona czytelniczek. &#8211; Format pocketsize cieszy si\u0119 wi\u0119kszym powodzeniem, ni\u017c standardowy. Z prostej przyczyny: mie\u015bci si\u0119 w praktycznie ka\u017cdej damskiej torebce &#8211; m&oacute;wi Krzysztof Kawali\u0142o, dyrektor zarz\u0105dzaj\u0105cy sp&oacute;\u0142ki Burda Media.<\/p>\n<p>Aktualny numer Elle otwiera sezon modowy wiosna\/lato 2008. To dobry czas na wprowadzenie nowego formatu na rynek. Na pocz\u0105tku ka\u017cdego sezonu najwi\u0119cej kobiet si\u0119ga po magazyny, kt&oacute;re zawieraj\u0105 najnowsze trendy.<\/p>\n<p>Mniejszy format magazynu cieszy si\u0119 du\u017cym powodzeniem m.in. w Hiszpanii, W\u0142oszech i Rosji. W Polsce jest dost\u0119pny w cenie 4,90 z\u0142.<\/p>\n","protected":false},"excerpt":{"rendered":"Na rynku pojawi\u0142 si\u0119 marcowy numer Elle w kieszonkowym formacie.&nbsp;Wydawca nie zrezygnowa\u0142 jednak z tradycyjnego du\u017cego formatu.","protected":false},"author":1,"featured_media":54392,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[961],"class_list":{"0":"post-54391","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prasa","8":"tag-elle","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=54391"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/54392"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=54391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=54391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=54391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}