{"id":5439,"date":"2012-07-18T01:48:13","date_gmt":"2012-07-17T23:48:13","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/provident-zmienia-wizerunek-wideo\/"},"modified":"2012-07-18T01:48:13","modified_gmt":"2012-07-17T23:48:13","slug":"provident-zmienia-wizerunek-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/provident-zmienia-wizerunek-wideo.html","title":{"rendered":"Provident zmienia wizerunek (wideo)"},"content":{"rendered":"<p>Akcja obejmie telewizj\u0119, pras\u0119 i internet.<\/p>\n<p>&#8222;Za co ich ceni\u0119&#8221; to kampania, kt&oacute;ra zosta\u0142a oparta na wypowiedziach klient&oacute;w. Podkre\u015blaj\u0105 oni ludzkie podej\u015bcie w ka\u017cdej sytuacji, 130 lat tradycji Providenta jako mi\u0119dzynarodowej instytucji finansowej oraz zmian\u0119, jak\u0105 w codziennym \u017cyciu mo\u017ce sprawi\u0107 ma\u0142a pomoc &#8211; niewielka po\u017cyczka.<\/p>\n<p>Dzia\u0142ania planowane w ramach kampanii potrwaj\u0105 co najmniej rok. Nowy przekaz b\u0119dzie sp&oacute;jny \u2028z mi\u0119dzynarodowym pozycjonowaniem firmy na rynkach Europy i Meksyku. Kampania obejmie telewizj\u0119, pras\u0119 oraz internet.<\/p>\n<p>Kampani\u0119 przygotowa\u0142a agencja kreatywna White Rabbit, za dob&oacute;r medi&oacute;w odpowiedzialny jest dom mediowy Starlink. Re\u017cyserem spot&oacute;w jest Katarzyna Adamik.<\/p>\n","protected":false},"excerpt":{"rendered":"16 lipca rozpocz\u0119\u0142a si\u0119 kampania repozycjonuj\u0105ca Providenta, kt&oacute;ra ma by\u0107 pocz\u0105tkiem procesu zmiany \u015bwiadomo\u015bci marki.","protected":false},"author":1,"featured_media":5440,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[550,114,1029],"class_list":{"0":"post-5439","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-provident","9":"tag-starlink","10":"tag-white-rabbit","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=5439"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5439\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/5440"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=5439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=5439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=5439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}