{"id":54379,"date":"2008-02-07T15:11:52","date_gmt":"2008-02-07T14:11:52","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pierwsza-w-historii-kampania-tygodnika-powszechnego\/"},"modified":"2008-02-07T15:11:52","modified_gmt":"2008-02-07T14:11:52","slug":"pierwsza-w-historii-kampania-tygodnika-powszechnego","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/pierwsza-w-historii-kampania-tygodnika-powszechnego.html","title":{"rendered":"Pierwsza w historii kampania Tygodnika Powszechnego"},"content":{"rendered":"<p>Kampania obejmuje telewizj\u0119 i radio. Do ko\u0144ca lutego 15- i 30-sekundowe spoty reklamowe emitowane b\u0119d\u0105 na antenie TVP1, TVP2, Polsatu, TVN, TVN24 i TVN Style. Kampania radiowa rozpocznie si\u0119 w marcu br. <\/p>\n<p>G\u0142&oacute;wnym za\u0142o\u017ceniem b\u0119dzie prezentowanie w mediach elektronicznych najciekawszych temat&oacute;w, o kt&oacute;rych b\u0119dzie mo\u017cna przeczyta\u0107 w kolejnych numerach pisma.<\/p>\n<p>Promocja TP jest zwi\u0105zana ze wcze\u015bniejsz\u0105 zmian\u0105 formatu i wizerunku opracowanego przez Studio Q oraz zwi\u0119kszeniem nak\u0142adu z 40 do 70 tys. egzemplarzy.&nbsp;<\/p>\n<p>Jak podaje Press, przy kreacji spotu z wydawnictwem wsp&oacute;\u0142pracowa\u0142o biuro strategii i reklamy TVN. Media dla kampanii zakupi\u0142 wsp&oacute;\u0142pracuj\u0105cy ze stacj\u0105 dom mediowy Starcom.&nbsp;<br \/>&nbsp;<br \/>&nbsp; <\/p>\n","protected":false},"excerpt":{"rendered":"&quot;Ka\u017cda chwila jest dobra&quot; &#8211; to has\u0142o pierwszej w 63-letniej historii kampanii reklamowej Tygodnika Powszechnego w mediach elektronicznych.","protected":false},"author":1,"featured_media":54380,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[764,377],"class_list":{"0":"post-54379","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-iti","9":"tag-starcom","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=54379"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54379\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/54380"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=54379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=54379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=54379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}