Contextual Mobile Targeting (CMT) polega na doborze reklamy do kategorii multimediów, które konsument pobiera na swój telefon. Reklama jest wy\u015bwietlana w kontek\u015bcie wybranej przez reklamodawc\u0119 grupy obiektów, powi\u0105zanych tematycznie z reklamowanym produktem. <\/p>\n
Zawarto\u015b\u0107 jest pogrupowana w kilkadziesi\u0105t atrakcyjnych pakietów, m.in.: "Sport", "Motoryzacja", "Mi\u0142o\u015b\u0107, uczucia, emocje", "Zwierz\u0119ta", "Film", "Humor", "Celebrities", "Gry", "Muzyka". Pakiety te mog\u0105 by\u0107 dowolnie \u0142\u0105czone ze sob\u0105 a nawet modyfikowane zgodnie z wymogami klienta. <\/p>\n
Spotler to 1-1,5 mln emisji miesi\u0119cznie docieraj\u0105cych do konsumenta. Dwie g\u0142ówne grupy wiekowe stanowi\u0105 u\u017cytkownicy telefonów komórkowych w wieku 15-20 oraz 20-30 lat.<\/p>\n
Reklamy typu Spotler wykorzystali w swoich kampaniach m.in.: Play, Motorola, L’Oreal, BZ WBK, Vision Film, Commercial Union, MTV Networks Polska, Biuro Promocji Miasta Warszawa.<\/p>\n","protected":false},"excerpt":{"rendered":"Spotler – reklama graficzna wy\u015bwietlaj\u0105ca si\u0119 podczas pobierania multimediów na komórki – zosta\u0142 wzbogacony przez firm\u0119 Telecom Media o system kontekstowego targetowania.","protected":false},"author":1,"featured_media":54306,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[1332,486,62,1833],"class_list":{"0":"post-54305","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-bz-wbk","9":"tag-mtv","10":"tag-play","11":"tag-telecom-media","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=54305"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54305\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/54306"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=54305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=54305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=54305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}