{"id":54291,"date":"2008-02-08T17:08:05","date_gmt":"2008-02-08T16:08:05","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gwiazdy-walcza-o-1-proc-naszego-podatku\/"},"modified":"2008-02-08T17:08:05","modified_gmt":"2008-02-08T16:08:05","slug":"gwiazdy-walcza-o-1-proc-naszego-podatku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/gwiazdy-walcza-o-1-proc-naszego-podatku.html","title":{"rendered":"Gwiazdy walcz\u0105 o 1 proc. naszego podatku"},"content":{"rendered":"<p>Inicjatorem kampanii jest fundacja Krajowe Centrum Kompetencji. Telewizyjny spot reklamowy ma informowa\u0107 o samej idei przekazywania podatku, a nie wyr&oacute;\u017cnia\u0107 konkretn\u0105 organizacj\u0119.<\/p>\n<p>W reklamie wzi\u0119\u0142a udzia\u0142 plejada polskich gwiazd kina i teatru, m.in. Beata Tyszkiewicz, Gra\u017cyna Wolszczak, Katarzyna Groniec, Agnieszka Grochowska, Krzysztof Kolberger, Piotr Adamczyk, Tomasz Kot, Tomasz Karolak oraz Zbigniew Zamachowski. <\/p>\n<p>&#8211; Jest to najwa\u017cniejsza kampania spo\u0142eczna tego roku, m.in. ze wzgl\u0119du na jej edukacyjny charakter &#8211; podkre\u015bla Malina Wieczorek, non profit &amp; art promotion director TBWATelescope.<\/p>\n<p>Spot od 8 lutego br. emitowany jest na antenie TVP, Polsatu, TVN i TV Puls, w Polskim Radiu, internecie oraz w sieci kin Cinema City. Wszystkie zaanga\u017cowane w kampani\u0119 osoby i firmy zrezygnowa\u0142y ze swoich honorari&oacute;w.<\/p>\n<p>Kampania potrwa do ko\u0144ca kwietnia br.&nbsp; <\/p>\n","protected":false},"excerpt":{"rendered":"Agencja TBWA przygotowa\u0142a kampani\u0119 zach\u0119caj\u0105c\u0105 Polak&oacute;w do przekazywania 1 proc. swojego podatku na wybran\u0105 organizacj\u0119 po\u017cytku publicznego.","protected":false},"author":1,"featured_media":54292,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[303],"class_list":{"0":"post-54291","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-tbwa","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=54291"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54291\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/54292"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=54291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=54291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=54291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}