{"id":54258,"date":"2008-02-11T13:43:21","date_gmt":"2008-02-11T12:43:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/danone-rozdzielil-budzet-btl\/"},"modified":"2008-02-11T13:43:21","modified_gmt":"2008-02-11T12:43:21","slug":"danone-rozdzielil-budzet-btl","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/danone-rozdzielil-budzet-btl.html","title":{"rendered":"Danone rozdzieli\u0142 bud\u017cet BTL"},"content":{"rendered":"<p>Brand Support zajmie si\u0119 opracowaniem rozwi\u0105za\u0144 internetowych i zarz\u0105dzaniem informacjami na stronach internetowych. Za kreacj\u0119 i realizacj\u0119 dzia\u0142a\u0144 dla potrzeb marki odpowiada\u0107 b\u0119dzie natomiast Sport Mega Marketing.<\/p>\n<p>G\u0142&oacute;wnym zadaniem powierzonym obu agencjom b\u0119dzie organizacja mecz&oacute;w pi\u0142ki no\u017cnej, znanych dotychczas jako Puchar Mlecznego Startu, kt&oacute;re teraz rozgrywane b\u0119d\u0105 pod nazw\u0105 Danone National Cup.<\/p>\n<p>Jak podaje Press, g\u0142&oacute;wnym celem dzia\u0142a\u0144 jest wzrost \u015bwiadomo\u015bci marki kaszki dla dzieci Mleczny Start. Pierwsze dzia\u0142ania zaplanowane s\u0105 na czerwiec br. Wsparcia PR akcji Danone udzieli agencja Euro RSCG Sensors.<\/p>\n","protected":false},"excerpt":{"rendered":"Danone Polska wybra\u0142 agencje Brand Support i Sport Mega Marketing do realizacji kreacji oraz dzia\u0142a\u0144 marketingu zintegrowanego marki w br.&nbsp;","protected":false},"author":1,"featured_media":54259,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2882,1422,969],"class_list":{"0":"post-54258","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-budzet","9":"tag-danone-polska","10":"tag-euro-rscg-sensors","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=54258"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54258\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/54259"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=54258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=54258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=54258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}