{"id":54184,"date":"2008-02-12T15:23:11","date_gmt":"2008-02-12T14:23:11","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/brandscan-neuromarketing-a-marka\/"},"modified":"2008-02-12T15:23:11","modified_gmt":"2008-02-12T14:23:11","slug":"brandscan-neuromarketing-a-marka","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/brandscan-neuromarketing-a-marka.html","title":{"rendered":"BRANDscan: neuromarketing a marka"},"content":{"rendered":"<p>Lindstrom przyje\u017cd\u017ca na zaproszenie Harvard Business Review Polska i Stowarzyszenia Agencji Reklamowych. Polska b\u0119dzie jednym z pierwszych kraj&oacute;w, w kt&oacute;rych Lindstrom przedstawi wnioski p\u0142yn\u0105ce z badania BRANDscan. Publikacja jego ksi\u0105\u017cki na ten temat jest zaplanowana na jesie\u0144. <\/p>\n<p>BRANDscan to najwi\u0119kszy na \u015bwiecie program badawczy z zakresu neuromarketingu. Lindstrom wraz z zespo\u0142em zbada\u0142 procesy, jakie zachodz\u0105 w m&oacute;zgu podczas zetkni\u0119cia z reklam\u0105 i markami. Jego odkrycia podwa\u017caj\u0105 tradycyjne zasady marketingu, a tak\u017ce wiedz\u0119 zdobyt\u0105 w ci\u0105gu dziesi\u0119cioleci prac nad budowaniem marek.<\/p>\n<p>Ca\u0142odniowe seminarium &quot;BRANDscan. Jak umys\u0142 reaguje na marki i co to oznacza dla budowania warto\u015bciowych brand&oacute;w przysz\u0142o\u015bci&quot; Martin Lindstrom poprowadzi 11 marca w hotelu Hyatt w Warszawie.<\/p>\n","protected":false},"excerpt":{"rendered":"Ekspert brandingu, Martin Lindstrom, przedstawi wyniki swojego badania dotycz\u0105cego neuromarketingu w brandingu podczas konferencji z serii &quot;Executive Briefing&quot;.","protected":false},"author":1,"featured_media":54185,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[144],"class_list":{"0":"post-54184","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-sar","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=54184"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54184\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/54185"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=54184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=54184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=54184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}