{"id":54174,"date":"2008-02-12T16:12:51","date_gmt":"2008-02-12T15:12:51","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/clear-channel-wprowadza-citylighty-dedykowane\/"},"modified":"2015-01-13T16:47:46","modified_gmt":"2015-01-13T16:47:46","slug":"clear-channel-wprowadza-citylighty-dedykowane","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/clear-channel-wprowadza-citylighty-dedykowane.html","title":{"rendered":"Clear Channel wprowadza citylighty dedykowane"},"content":{"rendered":"<p>Obie zosta\u0142y wyselekcjonowane spo\u015br&oacute;d 6-tysi\u0119cznej bazy citylight&oacute;w. Sieci dedykowane pojawi\u0105 si\u0119 w miejscach, w kt&oacute;rych reklama ma dotrze\u0107 do konkretnie spercyzowanej grupy docelowej. <\/p>\n<p>City Shopping koncentruje si\u0119 na osobach, kt&oacute;re odpowiadaj\u0105 za prowadzenie gospodarstw domowych i najcz\u0119\u015bciej robi\u0105 w zwi\u0105zku z tym zakupy. No\u015bniki umieszczone s\u0105 zar&oacute;wno w miejscach tzw. du\u017cych zakup&oacute;w&nbsp; (czyli w hipermarketach) oraz zakup&oacute;w bie\u017c\u0105cych (w mniejszych i lokalnych sklepach). &nbsp;<\/p>\n<p>City Dinks (Double Income No Kids) ma dotrze\u0107 z przekazem reklamowym przede wszystkim do m\u0142odych, bezdzietnych i niezale\u017cnych finansowo mieszka\u0144c&oacute;w wielkich miast, kt&oacute;rzy sw&oacute;j czas wolny najch\u0119tniej sp\u0119dzaj\u0105 poza domem. No\u015bniki&nbsp; b\u0119d\u0105 zatem rozmieszczone przy restauracjach, biurach, bankach, kinach, klubach fitness i centrach handlowych. <\/p>\n<p>&#8211; Wprowadzenie nowych sieci dedykowanych City Shopping i City DINKs to odpowied\u017a na zapotrzebowanie rynku, na kt&oacute;rym coraz wa\u017cniejsze staj\u0105 si\u0119 przemy\u015blane, kompleksowe rozwi\u0105zania marketingowe &#8211; wyja\u015bnia strategi\u0119 firmy Agnieszka Zawistowska, dyrektor ds. rozwoju biznesu Clear Channel Poland.<\/p>\n","protected":false},"excerpt":{"rendered":"Clear Channel Poland od marca br. rozszerza swoj\u0105 ofert\u0119 o nowe sieci dedykowane City Shopping i City DINKs.","protected":false},"author":1,"featured_media":54175,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9674,9642],"tags":[531],"class_list":{"0":"post-54174","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ooh","8":"category-atl","9":"tag-clear-channel","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=54174"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54174\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/54175"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=54174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=54174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=54174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}