{"id":54110,"date":"2008-02-13T16:19:30","date_gmt":"2008-02-13T15:19:30","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wklep-balsam-zeby-byc-piekna-dla-jezusa\/"},"modified":"2008-02-13T16:19:30","modified_gmt":"2008-02-13T15:19:30","slug":"wklep-balsam-zeby-byc-piekna-dla-jezusa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wklep-balsam-zeby-byc-piekna-dla-jezusa.html","title":{"rendered":"Wklep balsam, \u017ceby &#8222;By\u0107 pi\u0119kn\u0105 dla Jezusa&#8221;"},"content":{"rendered":"<p><span class=\"bbtext\"><span class=\"bbtext\">&quot;B\u0105d\u017a pi\u0119kna dla Jezusa&quot; &#8211; tak brzmi nazwa linii kosmetyk&oacute;w <\/span><\/span><span class=\"bbtext\"><span class=\"bbtext\">wyprodukowanych przez firm\u0119 Blue Q. Kosmetyki s\u0105 dost\u0119pne w sklepach Topshop. <\/span><\/span><\/p>\n<p>Nie sama nazwa linii wzbudza mieszane uczucia. Poszczeg&oacute;lne produkty s\u0105 oznakowane sloganami: &quot;Zbli\u017c si\u0119 do Chrystusa&quot;, &quot;Odkup swoje winy&quot;, &quot;Pod\u0105\u017caj Jego \u015bladami&quot;, &quot;Poczuj si\u0119, jakby\u015b st\u0105pa\u0142a po wodzie&quot;. Mowa oczywi\u015bcie o kosmetykach piel\u0119gnacyjnych, takich jak: b\u0142yszczyk do ust, p\u0142yn do k\u0105pieli, balsam do cia\u0142a czy krem do r\u0105k. S\u0105 te\u017c akcesoria (lusterko, portmonetka, torebka).<\/p>\n<p>Drug\u0105 kontrowersyjn\u0105 kwesti\u0105 jest wygl\u0105d produktu. Opakowania s\u0105 kolorowe, a na ka\u017cdym z nich widnieje wizerunek Jezusa w otoczeniu adoruj\u0105cych go kobiet.&nbsp;<\/p>\n<p>Ko\u015bci&oacute;\u0142 jest oburzony i zdegustowany. Katolicy oskar\u017caj\u0105 firm\u0119 kosmetyczn\u0105 o trywializowanie symboli religijnych i bezczelne propagowanie religijnego kiczu.<\/p>\n<p>Wing Tai Holdings, mened\u017cerka Topshopu, m&oacute;wi, \u017ce kampania nie mia\u0142a na celu nikogo urazi\u0107.<\/p>\n<p><span class=\"bbtext\"><span class=\"bbtext\">Nikt jednak nie zaprzeczy, \u017ce w atmosferze skandalu kosmetyki sprzedaj\u0105 si\u0119 jak \u015bwie\u017ce bu\u0142eczki.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Nago\u015b\u0107 jest ju\u017c przereklamowana. Teraz czas na wykorzystanie symboli religijnych. Nawet w kampanii kosmetyk&oacute;w.","protected":false},"author":1,"featured_media":54111,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2880],"class_list":{"0":"post-54110","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-topshop","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=54110"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54110\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/54111"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=54110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=54110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=54110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}