{"id":54074,"date":"2008-02-14T14:13:49","date_gmt":"2008-02-14T13:13:49","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/raiffeisen-bank-stuhr-od-pucybuta-do-milionera\/"},"modified":"2015-01-12T14:42:37","modified_gmt":"2015-01-12T14:42:37","slug":"raiffeisen-bank-stuhr-od-pucybuta-do-milionera","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/raiffeisen-bank-stuhr-od-pucybuta-do-milionera.html","title":{"rendered":"Raiffeisen Bank: Stuhr od pucybuta do milionera"},"content":{"rendered":"<p>Spot pt.: &quot;Rockefeller&quot; to pierwsza w tym roku ods\u0142ona kampanii banku pod hase\u0142m &quot;Bank Ludzi Przedsi\u0119biorczych&quot;. Raiffeisen Bank chce by\u0107 kojarzony z partnerem ludzi, kt&oacute;rzy przedsi\u0119biorczo\u015b\u0107 rozumiej\u0105 jako spos&oacute;b na \u017cycie i nie boj\u0105 si\u0119 wyzwa\u0144. <\/p>\n<p>Jerzy i Maciej Stuhrowie to gwiazdy kampanii, kt&oacute;ra ma ukazywa\u0107, z jakimi problemami stykali si\u0119 kiedy\u015b ludzie przedsi\u0119biorczy i jak dzisiaj Raiffeisen Bank u\u0142atwia \u017cycie takim osobom poprzez nowatorsk\u0105 ofert\u0119 produktow\u0105. <\/p>\n<p>Czarno-bia\u0142y film &quot;Rockefeller&quot; wyre\u017cyserowany zosta\u0142 przez Jerzego Stuhra. W roli tytu\u0142owej wyst\u0105pi\u0142 Maciej Stuhr. Dla ojca i syna to nie pierwsze spotkanie na planie filmowym, jednak dla obu do\u015bwiadczenie z reklam\u0105 to nowo\u015b\u0107. Autorem zdj\u0119\u0107 do filmu reklamowego jest Pawe\u0142 Edelman.<\/p>\n<p>Koncepcj\u0119 kampanii i scenariusz filmu przygotowa\u0142a agencja reklamowa Opus B. Za produkcj\u0119 odpowiada Studio Odeon. Przemiany Warszawy w Nowy Jork pocz\u0105tk&oacute;w XX wieku dokona\u0142a scenograf Monika Sajko, a kostiumy zaprojektowa\u0142a Magdalena Biedrzycka.<\/p>\n","protected":false},"excerpt":{"rendered":"18 lutego startuje nowa kampania wizerunkowa Raiffeisen Bank z udzia\u0142em Jerzego i Macieja Stuhr&oacute;w.","protected":false},"author":1,"featured_media":54075,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[735,173,1968],"class_list":{"0":"post-54074","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-opus-b","9":"tag-raiffeisen-bank","10":"tag-studio-odeon","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=54074"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54074\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/54075"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=54074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=54074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=54074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}