{"id":5405,"date":"2012-07-19T12:52:24","date_gmt":"2012-07-19T10:52:24","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mccann-autorem-nowej-kampanii-cappy\/"},"modified":"2012-07-19T12:52:24","modified_gmt":"2012-07-19T10:52:24","slug":"mccann-autorem-nowej-kampanii-cappy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mccann-autorem-nowej-kampanii-cappy.html","title":{"rendered":"McCann autorem nowej kampanii Cappy"},"content":{"rendered":"<p>Celem projektu jest zmiana przyzwyczaje\u0144 zwi\u0105zanych z konsumpcj\u0105 soku. Strategia 360 stopni oraz koncept kreatywny, opracowane przez agencj\u0119 McCann Warsaw zosta\u0142y przygotowane dla sze\u015bciu kraj&oacute;w regionu Centralnej i Po\u0142udniowej Europy &#8211; W\u0119gier, Rumunii, Bu\u0142garii, Chorwacji, Bo\u015bni i Hercegowiny oraz Polski.<\/p>\n<p>Kampania jest realizowana w og&oacute;lnopolskiej telewizji oraz na siatkach outdoorowych, w najwi\u0119kszych miastach w Polsce,  w tym w: Warszawie, Tr&oacute;jmie\u015bcie, Krakowie, Poznaniu i  Wroc\u0142awiu.<\/p>\n<p>Za cz\u0119\u015b\u0107 digitalow\u0105, BTL oraz shopper marketing, b\u0119d\u0105ce cz\u0119\u015bci\u0105 ca\u0142o\u015bciowej koncepcji komunikacyjnej, odpowiada agencja marketingu zintegrowanego Momentum.<\/p>\n","protected":false},"excerpt":{"rendered":"McCann Warsaw i Momentum, wchodz\u0105ce w sk\u0142ad McCann Worldgroup, zrealizowa\u0142y kampani\u0119 dla marki Cappy, nale\u017c\u0105cej do koncernu Coca-Cola.","protected":false},"author":1,"featured_media":5406,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[57,223,200],"class_list":{"0":"post-5405","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-coca-cola","9":"tag-momentum-worldwide","10":"tag-reklama","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=5405"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5405\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/5406"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=5405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=5405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=5405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}