{"id":54040,"date":"2008-02-14T20:22:29","date_gmt":"2008-02-14T19:22:29","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/paralotna-odswieza-wizerunek-tvp\/"},"modified":"2008-02-14T20:22:29","modified_gmt":"2008-02-14T19:22:29","slug":"paralotna-odswieza-wizerunek-tvp","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/paralotna-odswieza-wizerunek-tvp.html","title":{"rendered":"Paralotna od\u015bwie\u017ca wizerunek TVP"},"content":{"rendered":"<p>W za\u0142o\u017ceniu tw&oacute;rc&oacute;w, nowy layout telewizji ma uwydatni\u0107 logo poszczeg&oacute;lnych kana\u0142&oacute;w oraz podkre\u015bli\u0107 dynamizm oraz profesjonalizm telewizji.&nbsp;<\/p>\n<p>&nbsp;&#8211; Nowy layout b\u0119d\u0105cym&nbsp;pocz\u0105tkiem rewitalizacji marki musia\u0142 by\u0107 na tyle uniwersalny, \u017ceby pozwoli\u0142&nbsp;na przekazywanie r&oacute;\u017cnorodnych tre\u015bci. Musia\u0142 pasowa\u0107 do ka\u017cdego z kana\u0142&oacute;w i&nbsp;program&oacute;w, kt&oacute;re TVP zamierza promowa\u0107. Jednocze\u015bnie przy wymogu bycia do\u015b\u0107&nbsp;uniwersalnym musia\u0142 by\u0107 wyr&oacute;\u017cniaj\u0105cy &#8211; t\u0142umaczy Pawe\u0142 Lis, dyrektor zarz\u0105dzaj\u0105cy agencji Paralotna.&nbsp;<\/p>\n<p>Pierwszym elementem promocji nowego wizerunku b\u0119dzie kampania programu &quot;Tomasz Lis na \u017cywo&quot;, kt&oacute;ry pojawi si\u0119 na antenie TVP 25 lutego o godz. 21.10.&nbsp;Kampania promocyjna potrwa 15 do 29 lutego i obejmie backlighty, frontlighty i citilighty na terenie ca\u0142ego kraju. O nowym programie informowa\u0107 b\u0119dzie tak\u017ce spot reklamowy w Radiu Zet.<\/p>\n<p>Kreacj\u0119 nowego wizerunku opracowa\u0142a Paralotna.&nbsp;Zakupem medi&oacute;w dla potrzeb kampanii zaj\u0105\u0142 si\u0119 dom mediowy ZenithOptimedia, a przygotowaniem dzia\u0142a\u0144 Biuro Marketingu i Promocji TVP.<\/p>\n","protected":false},"excerpt":{"rendered":"TVP wiosn\u0105 zaprezentuje now\u0105 wizualizacj\u0119 oraz ram&oacute;wk\u0119, kt&oacute;rej g\u0142&oacute;wnym punktem ma by\u0107 program Tomasza Lisa. Autorem kreacji jest Paralotna.","protected":false},"author":1,"featured_media":54041,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[822,392,250],"class_list":{"0":"post-54040","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-paralotna","9":"tag-tvp","10":"tag-zenithoptimedia","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=54040"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/54040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/54041"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=54040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=54040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=54040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}