{"id":53994,"date":"2008-02-15T15:47:02","date_gmt":"2008-02-15T14:47:02","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/disney-szuka-agencji\/"},"modified":"2008-02-15T15:47:02","modified_gmt":"2008-02-15T14:47:02","slug":"disney-szuka-agencji","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/disney-szuka-agencji.html","title":{"rendered":"Disney szuka agencji"},"content":{"rendered":"<p>Obecnie agencj\u0105, kt&oacute;ra zajmuje si\u0119 planowaniem i zakupem medi&oacute;w w Europie jest, nale\u017c\u0105cy do Aegis, dom mediowy Carat. Walka o przysz\u0142y bud\u017cet medialny rozegra si\u0119 pomi\u0119dzy Carat, MindShare, ZenithOptimedia oraz nale\u017c\u0105cym do Havas, Media Planning Group.<\/p>\n<p>Przegl\u0105d agencji, kt&oacute;ry rozpocz\u0105\u0142 si\u0119 w pa\u017adzierniku zesz\u0142ego roku, dotyczy niemal wszystkich medialnych cz\u0119\u015bci Disney Company, w\u0142\u0105czaj\u0105c w to kana\u0142y telewizyjne Disney&#39;a oraz grup\u0119 Buena Vista, obejmuj\u0105c\u0105 studia filmowe i wytw&oacute;rnie p\u0142ytowe.<\/p>\n<p>Bud\u017cet Disneya w samej Wielkiej Brytanii, wed\u0142ug danych Nielsen Media Research, warty jest oko\u0142o 21 mln. Przeniesienie brytyjskiego bud\u017cetu z Vizeum do Carat by\u0142o cz\u0119\u015bci\u0105 konsolidacji przeprowadzonej w 2005 roku.<\/p>\n<p>Przedstawiciel koncernu, odpowiedzialnego mi\u0119dzy innymi za takie hity kinowe, jak &quot;Ratatuj&quot;, &quot;Zaczarowana&quot; czy trylogi\u0119 &quot;Piraci z Karaib&oacute;w&quot;, t\u0142umaczy, \u017ce takie przegl\u0105dy nie oznaczaj\u0105, \u017ce Disney nie jest zadowolony ze swoich agencji, ale s\u0105 cz\u0119\u015bci\u0105 dobrych praktyk stosowanych przez firm\u0119.<\/p>\n","protected":false},"excerpt":{"rendered":"Walt Disney Studios wybiera cztery agencje, kt&oacute;re ubiega\u0107 si\u0119 b\u0119d\u0105 o warty 100 mln funt&oacute;w bud\u017cet paneuropejski.","protected":false},"author":1,"featured_media":53995,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[150,602,85,250],"class_list":{"0":"post-53994","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-carat","9":"tag-disney","10":"tag-mindshare","11":"tag-zenithoptimedia","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53994"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53994\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53995"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}