{"id":53992,"date":"2008-02-15T15:50:26","date_gmt":"2008-02-15T14:50:26","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/diageo-celuje-w-nieletnich\/"},"modified":"2008-02-15T15:50:26","modified_gmt":"2008-02-15T14:50:26","slug":"diageo-celuje-w-nieletnich","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/diageo-celuje-w-nieletnich.html","title":{"rendered":"Diageo celuje w nieletnich?"},"content":{"rendered":"<p>Gigant rynku napoj&oacute;w wyskokowych, w\u0142a\u015bciciel marek takich jak Smirnoff Ice, Baileys, Guinness czy Johnny Walker oskar\u017cany jest o zwracanie si\u0119 do nieletniej widowni poprzez umieszczanie swoich reklam w serwisach takich jak YouTube i MySpace. Najnowsza reklama Guinness sta\u0142a si\u0119 hitem w serwisie YouTube, gdzie obejrza\u0142o j\u0105 niemal 400 tys. internaut&oacute;w. &#8211; Mog\u0119 zapewni\u0107, \u017ce Diageo, tak jak i generalnie ta ga\u0142\u0105\u017a przemys\u0142u, nie pr&oacute;buje dotrze\u0107 do nieletnich konsument&oacute;w &#8211; odrzuca oskar\u017cenia Paul Walsh, prezes Diageo.<\/p>\n<p>Sprzeda\u017c produkt&oacute;w marki Guinness wzros\u0142a w ostatnich sze\u015bciu miesi\u0105cach ubieg\u0142ego roku o ponad 5 procent. Najnowsza kampania marki w Wielkiej Brytanii stworzona zosta\u0142a przez agencj\u0119 Abbott Mead Vickers BBDO i poch\u0142on\u0119\u0142a 10 mln funt&oacute;w. Re\u017cyseri\u0105 najdro\u017cszej reklamy piwa zaj\u0105\u0142 si\u0119 Nicolai Fuglsig, znany z innego g\u0142o\u015bnego spotu- telewizor&oacute;w Sony Bravia.<\/p>\n","protected":false},"excerpt":{"rendered":"Diageo broni si\u0119 przed zarzutami reklamowania napoj&oacute;w alkoholowych w mediach posiadaj\u0105cych du\u017cy odsetek nieletnich u\u017cytkownik&oacute;w.","protected":false},"author":1,"featured_media":53993,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[686,2702],"class_list":{"0":"post-53992","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-diageo","9":"tag-guinness","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53992"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53992\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53993"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}