{"id":53984,"date":"2008-02-15T16:11:34","date_gmt":"2008-02-15T15:11:34","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rozrywkowy-wizerunek-gazety-pl\/"},"modified":"2008-02-15T16:11:34","modified_gmt":"2008-02-15T15:11:34","slug":"rozrywkowy-wizerunek-gazety-pl","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/rozrywkowy-wizerunek-gazety-pl.html","title":{"rendered":"Rozrywkowy wizerunek Gazety.pl"},"content":{"rendered":"<p>Kampania potrwa miesi\u0105c, pocz\u0105wszy od po\u0142owy lutego. Swoim zasi\u0119giem obejmie internet i outdoor. Wykorzystane zostan\u0105 sieci Ad.net, Gadu-Gadu oraz Nasza-klasa.pl, a ponadto billboardy i backlighty firmy AMS. Interaktywn\u0105 kreacj\u0119 kampanii opracowa\u0142a agencja Opcom, a&nbsp; materia\u0142y BTL Eskadra. Media dla potrzeb kampanii zaplanowa\u0142 Aegis Mediamedia we wsp&oacute;\u0142pracy z dzia\u0142em marketingu Gazety.pl. <\/p>\n<p>Dodatkowo w ramach promocji prowadzony jest konkurs, w kt&oacute;rym u\u017cytkownicy portalu musz\u0105 odnale\u017a\u0107 ukryty adres serwisu, a nast\u0119pnie odpowiedzie\u0107 na pytanie, dlaczego wchodz\u0105 na serwis Gazeta.pl. Najciekawsze odpowiedzi nagrodzone zostan\u0105 nagrodami.<\/p>\n<p>&#8211; Portal Gazeta.pl agreguje tre\u015bci o r&oacute;\u017cnorodnej tematyce. Kampania &quot;Kto wchodzi na Gazeta.pl?&quot; ma zaprezentowa\u0107 szerok\u0105 ofert\u0119 portalu oraz liczne serwisy tematyczne, takie jak: Wiadomo\u015bci, Widelec, GameComer czy Plotek &#8211; wyja\u015bnia Anna A\u0142aszkiewicz, brand manager w dziale marketingu Pionu Internet Agory.<\/p>\n","protected":false},"excerpt":{"rendered":"Portal Gazeta.pl rozpocz\u0105\u0142 kampani\u0119 wizerunkow\u0105, kt&oacute;ra ma przedstawi\u0107 mark\u0119, jako otwart\u0105 i pe\u0142n\u0105 rozrywki dla ka\u017cdego z u\u017cytkownik&oacute;w internetu.","protected":false},"author":1,"featured_media":53985,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1962,685,251,305],"class_list":{"0":"post-53984","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-aegis-mediamedia","9":"tag-eskadra","10":"tag-gazeta-pl","11":"tag-opcom","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53984"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53984\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53985"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}