{"id":53982,"date":"2008-02-15T16:37:01","date_gmt":"2008-02-15T15:37:01","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/naturalne-chipsy-debiutuja-na-rynku\/"},"modified":"2008-02-15T16:37:01","modified_gmt":"2008-02-15T15:37:01","slug":"naturalne-chipsy-debiutuja-na-rynku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/pr\/naturalne-chipsy-debiutuja-na-rynku.html","title":{"rendered":"Naturalne chipsy debiutuj\u0105 na rynku"},"content":{"rendered":"<div>W rozstrzygni\u0119tym ostanio przetargu na obs\u0142ug\u0119 marki, trzy inne agencje pokona\u0142a Q&amp;A Consulting.&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<p>Agencja odpowiada\u0107 b\u0119dzie za realizacj\u0119 dzia\u0142a\u0144 PR w ramach opracowanej strategii komunikacji oraz budowanie \u015bwiadomo\u015bci marki. Q&amp;A Consulting dociera\u0107 ma m.in. do medi&oacute;w lifestylowych, opiniotw&oacute;rczych oraz handlowych. Zorganizuje tak\u017ce na pocz\u0105tku marca w Warszawie specjalny event promocyjny we wsp&oacute;\u0142pracy z Polskim Teatrem Ta\u0144ca z Poznania. <\/p>\n<p>Nowy produkt skierowany jest do os&oacute;b starszych, a wyr&oacute;\u017cnia\u0107 go maj\u0105 wy\u0142\u0105cznie naturalne sk\u0142adniki i przyprawy, bez u\u017cycia konserwant&oacute;w i barwnik&oacute;w. Chpsy wyst\u0119powa\u0107 b\u0119d\u0105 w trzech smakach: \u0142agodna papryka, czosnek z zio\u0142ami i s&oacute;l morska z pieprzem. <\/p>\n<p>Wej\u015bcie produktu na rynek poparte b\u0119dzie kampani\u0105 reklamow\u0105 w prasie kobiecej (Olivia, Viva, Avanti, Focus, Logo, Glamour, Elle, Uroda), telewizji (TVN i TVN Style) oraz w internecie. <\/p>\n<p>Kreacj\u0119 kampanii podkre\u015blaj\u0105cej naturalne atrybuty chips&oacute;w opracowa\u0142a agencja Just, a zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy MediaCom. Telewizyjny spot pojawi si\u0119 w telewizji 13 marca br.<\/p>\n<p>Naturals to kolejny produkt w portfolio The Lorenz Bahlsen Snack-World. W\u015br&oacute;d dotychczasowych produkt&oacute;w tej firmy znajduj\u0105 si\u0119 m.in. marki Crunchips, Chio, Saltletts, Curly, Monster Munch, Peppies, Chipsletten, Nic Nac&rsquo;s i Lajkonik. <\/p>\n","protected":false},"excerpt":{"rendered":"W po\u0142owie marca br. koncern The Lorenz Bahlsen Snack-World rozpocznie launch nowych chips&oacute;w Naturals.&nbsp;","protected":false},"author":1,"featured_media":53983,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9648],"tags":[3401],"class_list":{"0":"post-53982","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr","8":"tag-przetargi","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53982"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53982\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53983"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}