{"id":53968,"date":"2008-02-18T11:14:13","date_gmt":"2008-02-18T10:14:13","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/eskadra-zadba-o-wizerunek-woj-slaskiego\/"},"modified":"2008-02-18T11:14:13","modified_gmt":"2008-02-18T10:14:13","slug":"eskadra-zadba-o-wizerunek-woj-slaskiego","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/eskadra-zadba-o-wizerunek-woj-slaskiego.html","title":{"rendered":"Eskadra zadba o wizerunek woj. \u015bl\u0105skiego"},"content":{"rendered":"<p>Pierwsze dzia\u0142ania maj\u0105 by\u0107 widoczne ju\u017c na pocz\u0105tku kwietnia br. Kampania ma powsta\u0107 w oparciu o zaplanowan\u0105 w 2007 roku strategi\u0119 marketingow\u0105 wojew&oacute;dztwa \u015bl\u0105skiego. <\/p>\n<p>Skierowana jest do mieszka\u0144c&oacute;w regionu i ma budowa\u0107 ich pozytywn\u0105 samoocen\u0119 oraz wzmocni\u0107 to\u017csamo\u015b\u0107 z miejscem zamieszkania. Celem jest tak\u017ce utrwalenie w \u015bwiadomo\u015bci mieszka\u0144c&oacute;w, \u017ce okre\u015blenie \u015al\u0105sk nie jest r&oacute;wnoznaczne z wojew&oacute;dztwem \u015bl\u0105skim.<\/p>\n<p>Wizerunek marki wspiera\u0107 b\u0119d\u0105 dzia\u0142ania PR oraz marketing bezpo\u015bredni. Wykorzystana zostanie tak\u017ce reklama zewn\u0119trzna, prasowa, internetowa i radiowa. Pierwsze dzia\u0142ania reklamowe rozpoczn\u0105 si\u0119 2 kwietnia. <\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Eskadra MarketPlace wygra\u0142a og\u0142oszony przez Urz\u0105d Marsza\u0142kowski woj. \u015bl\u0105skiego przetarg na realizacj\u0119 kampanii marki \u015al\u0105skie.","protected":false},"author":1,"featured_media":53969,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[3401],"class_list":{"0":"post-53968","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-przetargi","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53968"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53968\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53969"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}