{"id":53942,"date":"2008-02-18T16:20:14","date_gmt":"2008-02-18T15:20:14","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/avon-wybiera-kirshenbaum\/"},"modified":"2008-02-18T16:20:14","modified_gmt":"2008-02-18T15:20:14","slug":"avon-wybiera-kirshenbaum","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/avon-wybiera-kirshenbaum.html","title":{"rendered":"Avon wybiera Kirshenbaum"},"content":{"rendered":"<p>Nale\u017c\u0105ca do MDC agencja wygra\u0142a globalny bud\u017cet zapach&oacute;w Avon. Kirshenbaum odpowiada\u0107 b\u0119dzie za kreacj\u0119 i strategi\u0119 promocji perfum produkowanych przez koncern. SoHo Square nadal pozostaje g\u0142&oacute;wn\u0105 agencj\u0105 Avon odpowiedzialn\u0105 za pozosta\u0142e produkty.<\/p>\n<p>Koncern Avon, znany ze swojej szerokiej oferty niedrogich kosmetyk&oacute;w, si\u0119ga ostatnio po nowych klient&oacute;w, proponuj\u0105c nieco bardziej ekskluzywne produkty. W 2003 roku twarz\u0105 marki zosta\u0142a Salma Hayek, a w roku ubieg\u0142ym Avon reklamowa\u0142 swoje perfumy nazwiskiem Christiana Lacroix.<\/p>\n<p>Avon jest drugim du\u017cym klientem, kt&oacute;ry wybiera Kirshenbaum w tym roku. Na pocz\u0105tku tego miesi\u0105ca agencja przej\u0119\u0142a od Saatchi &amp; Saatchi cz\u0119\u015bci bud\u017cetu Wendy&#39;s. Za\u0142o\u017cone w Nowym Jorku Kirshenbaum Bond zatrudnia obecnie 275 pracownik&oacute;w i zamierza zwi\u0119kszy\u0107 sw&oacute;j personel w tym roku o kolejne 50 os&oacute;b.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Kirshenbaum Bond + Partners zdobywa bud\u017cet reklamowy Avon, warty 60 mln dolar&oacute;w.","protected":false},"author":1,"featured_media":53943,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[117],"class_list":{"0":"post-53942","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-avon","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53942"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53942\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53943"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}