{"id":53940,"date":"2008-02-18T16:23:40","date_gmt":"2008-02-18T15:23:40","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/182-mln-dol-za-oskarowe-spoty\/"},"modified":"2008-02-18T16:23:40","modified_gmt":"2008-02-18T15:23:40","slug":"182-mln-dol-za-oskarowe-spoty","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/182-mln-dol-za-oskarowe-spoty.html","title":{"rendered":"1,82 mln dol. za oskarowe spoty"},"content":{"rendered":"<p>Okre\u015blana cz\u0119sto jako Super Bowl dla kobiet, ceremonia rozdania Oskar&oacute;w posiada imponuj\u0105c\u0105 widowni\u0119. Ubieg\u0142oroczna, 79-ta gala zgromadzi\u0142a przed telewizorami 40,2 mln widz&oacute;w, o 1,3 mln os&oacute;b wi\u0119cej ni\u017c w roku poprzednim. Oskary ogl\u0105daj\u0105 g\u0142ownie kobiety, a ich udzia\u0142 z roku na rok ro\u015bnie. W przypadku kobiet pomi\u0119dzy 18-tym a 34-tym rokiem \u017cycia, w ci\u0105gu roku zwi\u0119kszy\u0142 si\u0119 a\u017c o 16 proc., w wieku 18-49 o 6 proc, a w przedziale pomi\u0119dzy 24 a 54 o 4 procent.<\/p>\n<p>Koncerny doceniaj\u0105 wag\u0119 tego wydarzenia i koncentruj\u0105 ca\u0142\u0105 swoj\u0105 uwag\u0119, by dotrze\u0107 do najwi\u0119kszej liczby odbiorc&oacute;w. Ameryka\u0144ska widownia po raz kolejny zobaczy kilku sta\u0142ych reklamodawc&oacute;w, takich jak American Express, Coca-Cola, General Motors, Masterfoods, MasterCard, McDonald&#39;s, JCPenney, L&#39;Oreal czy Dove Cream Oil. Z walki o klient&oacute;w wycofa\u0142y si\u0119 jednak AT&amp;T, Bank of America, Careerbuilder.com, Kodak oraz Microsoft.<\/p>\n<p>Zgodnie z przewidywaniami analityk&oacute;w, reklamy nadawane w trakcie ceremonii rozdania Oskar&oacute;w kosztowa\u0107 b\u0119d\u0105 w granicach 1,82 mln dol. za 30-sekundowy spot, o ok. 8 proc. wi\u0119cej ni\u017c w roku ubieg\u0142ym.<\/p>\n","protected":false},"excerpt":{"rendered":"Teraz, gdy strajk scenarzyst&oacute;w dobieg\u0142 ko\u0144ca, ABC mo\u017ce bez obaw rozpocz\u0105\u0107 sprzedawanie reklam.","protected":false},"author":1,"featured_media":53941,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[534],"class_list":{"0":"post-53940","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-abc","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53940"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53941"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}