{"id":53842,"date":"2008-02-20T14:34:25","date_gmt":"2008-02-20T13:34:25","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/fiat-tlumaczy-sie-za-kampanie\/"},"modified":"2008-02-20T14:34:25","modified_gmt":"2008-02-20T13:34:25","slug":"fiat-tlumaczy-sie-za-kampanie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/fiat-tlumaczy-sie-za-kampanie.html","title":{"rendered":"Fiat t\u0142umaczy si\u0119 za kampani\u0119"},"content":{"rendered":"<p>&#8211; Koncepcja filmu jest wynikiem wielomiesi\u0119cznej pracy &#8211; m&oacute;wi Bogus\u0142aw Cie\u015blar, rzecznik Fiat Auto Poland. &#8211; Dob&oacute;r wydarze\u0144, os&oacute;b i symboli zosta\u0142 dokonany ze szczeg&oacute;ln\u0105 staranno\u015bci\u0105. W pracy konsultowali\u015bmy si\u0119 z wieloma specjalistami, kt&oacute;rzy mieli znacz\u0105cy wp\u0142yw na tre\u015b\u0107 i ton filmu &#8211; dodaje.<\/p>\n<p>Cie\u015blar zaznacza, \u017ce Fiat posiada wszelkie licencje i prawa autorskie do materia\u0142&oacute;w wykorzystanych w reklamowym filmie &quot;Manifest&quot;. Koncern twierdzi, \u017ce na dow&oacute;d tego ma pe\u0142n\u0105 dokumentacj\u0119. Tymczasem na antenie &quot;Fakt&oacute;w&quot; w TVN Lech Wa\u0142\u0119sa zaprzeczy\u0142, jakoby wyra\u017ca\u0142 zgod\u0119 na wykorzystanie jego wizerunku w tej reklamie.<\/p>\n<p>Jak podkre\u015blaj\u0105 tw&oacute;rcy kampanii, kt&oacute;ra spotka\u0142a si\u0119 z wieloma krytycznymi uwagami, celem jest pokazanie, \u017ce marka Fiat by\u0142a z Polakami od zawsze, tak\u017ce w wielu prze\u0142omowych momentach dla historii kraju. St\u0105d nawi\u0105zanie do wa\u017cnych wydarze\u0144 i postaci.<\/p>\n<p>Spot jest elementem mi\u0119dzynarodowej strategii koncernu. Reklamy w podobnym tonie ukaza\u0142y si\u0119 we W\u0142oszech i Francji. <\/p>\n","protected":false},"excerpt":{"rendered":"Fiat Auto Poland zapewnia, \u017ce wszystkie osoby, kt&oacute;rych wizerunek zosta\u0142 wykorzystany w najnowszej reklamie marki, wyrazi\u0142y na to zgod\u0119.","protected":false},"author":1,"featured_media":53843,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[475],"class_list":{"0":"post-53842","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-fiat","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53842"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53842\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53843"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}