{"id":53829,"date":"2008-02-20T16:19:56","date_gmt":"2008-02-20T15:19:56","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wydatki-na-reklame-btob-nie-spadna\/"},"modified":"2008-02-20T16:19:56","modified_gmt":"2008-02-20T15:19:56","slug":"wydatki-na-reklame-btob-nie-spadna","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/wydatki-na-reklame-btob-nie-spadna.html","title":{"rendered":"Wydatki na reklam\u0119 BtoB nie spadn\u0105"},"content":{"rendered":"<p>Niemal sze\u015bciu na dziesi\u0119ciu respondent&oacute;w badania BtoB stwierdzi\u0142o, \u017ce ich za\u0142o\u017cenia bud\u017cetowe w zakresie marketingu dla firm na 2008 r. nie zmieni\u0142y si\u0119 w zwi\u0105zku z mo\u017cliw\u0105 recesj\u0105 w Stanach Zjednoczonych. <\/p>\n<p>W\u015br&oacute;d pozosta\u0142ych badanych 29,4 proc. zweryfikowa\u0142o swoje bud\u017cety reklamowe w d&oacute;\u0142, a 12,3 proc. zwi\u0119kszy\u0142o wydatki. Przy czym w skutek ci\u0119\u0107 najbardziej ucierpia\u0142y (45,3 proc.) bud\u017cety na reklam\u0119 w druku, a najmniej, bo tylko w 6 proc., w sieci. Dodatkowo niemal po\u0142owa respondent&oacute;w, zwi\u0119kszaj\u0105cych swoje wydatki na reklam\u0119 przyzna\u0142a, \u017ce powsta\u0142\u0105 w ten spos&oacute;b nadwy\u017ck\u0119 przeznacz\u0105 w g\u0142&oacute;wnej mierze na marketing w internecie.<\/p>\n","protected":false},"excerpt":{"rendered":"Magazyn BtoB donosi, \u017ce pomimo licznych obaw marketingowc&oacute;w o stan gospodarki nie zamierzaj\u0105 oni zmniejszy\u0107 wydatk&oacute;w na reklam\u0119.","protected":false},"author":1,"featured_media":53830,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[192],"class_list":{"0":"post-53829","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-b2b","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53829"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53829\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53830"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}