{"id":53812,"date":"2008-02-20T18:50:09","date_gmt":"2008-02-20T17:50:09","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mamy-ekspertkami-w-kampanii-nivea\/"},"modified":"2008-02-20T18:50:09","modified_gmt":"2008-02-20T17:50:09","slug":"mamy-ekspertkami-w-kampanii-nivea","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/pr\/mamy-ekspertkami-w-kampanii-nivea.html","title":{"rendered":"Mamy ekspertkami w kampanii Nivea"},"content":{"rendered":"<p>Pierwsze dzia\u0142ania promocyjne rozpocz\u0119\u0142y si\u0119 w grudniu 2007 r. Celem akcji jest przede wszystkim poznanie opinii mam na temat najnowszego produktu z gamy Nivea Baby &#8211; spray&rsquo;u do nosa. Z grona bior\u0105cych udzia\u0142 w badaniach wy\u0142onione zostan\u0105 ekspertki, kt&oacute;re nast\u0119pnie b\u0119d\u0105 przekonywa\u0107 inne mamy o zaletach nowego produktu. <\/p>\n<p>Selekcja mam odbywa si\u0119 poprzez internet direct mailing oraz prowadzenie bada\u0144 przez ankieter&oacute;w Nivea w Warszawie, Krakowie, Wroc\u0142awiu, Poznaniu i Gda\u0144sku. <\/p>\n<p>Mamy mog\u0105 tak\u017ce wzi\u0105\u0107 udzia\u0142 w akcji, rejestruj\u0105c si\u0119 na dedykowanej stronie www.nivea.pl\/mamymajaglos. Dodatkowo, w ramach dzia\u0142a\u0144 product seeding, wybrane mamy otrzymaj\u0105 spray Nivea do przetestowania.<\/p>\n<p>Fina\u0142 akcji przewidywany jest na koniec lutego br. Planowaniem i realizacj\u0105 kampanii zaj\u0119\u0142a si\u0119 agencja marketingu szeptanego Harder&amp;Harder. Stworzenie strony internetowej programu powierzono firmie E_misja Interactive 360.<br \/>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a kampania Nivea Baby &quot;Mamy maj\u0105 g\u0142os&quot;, w ramach kt&oacute;rej mamy przetestuj\u0105 i oceni\u0105 nowy produkt przeznaczony dla ich dzieci.","protected":false},"author":1,"featured_media":53813,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9648],"tags":[1227,258],"class_list":{"0":"post-53812","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr","8":"tag-harderharder","9":"tag-nivea","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53812"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53813"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}