{"id":5381,"date":"2012-07-20T13:50:14","date_gmt":"2012-07-20T11:50:14","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/subaru-xv-promuje-sie-w-multikinie\/"},"modified":"2015-01-12T14:41:18","modified_gmt":"2015-01-12T14:41:18","slug":"subaru-xv-promuje-sie-w-multikinie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/subaru-xv-promuje-sie-w-multikinie.html","title":{"rendered":"Subaru XV promuje si\u0119 w Multikinie"},"content":{"rendered":"<p>Firma rozpocz\u0119\u0142a wsp&oacute;\u0142prac\u0119 ze sp&oacute;\u0142k\u0105  Multikino Media, kt&oacute;rej zleci\u0142a kampani\u0119 on screen i off screen reklamuj\u0105c\u0105 nowy samoch&oacute;d w kategorii crossover &#8211; Subaru XV.<\/p>\n<p>Subaru XV reklamowano w szesnastu kinach sieci Multikino: Gda\u0144sk, Krak&oacute;w, Pozna\u0144 51, Pozna\u0144 Stary Browar, Szczecin, Warszawa Ursyn&oacute;w, Wroc\u0142aw Arkady, Wroc\u0142aw Pasa\u017c, Zabrze, Warszawa Z\u0142ote Tarasy, Gdynia, Silver Screen \u0141&oacute;d\u017a, Warszawa Targ&oacute;wek, Wola i Rzesz&oacute;w.<\/p>\n<p>Od 18 maja do 15 czerwca osoby odwiedzaj\u0105ce Multikino mog\u0142y zobaczy\u0107 najnowszy model Subaru. W Multikinie w Zabrzu, Krakowie i na Targ&oacute;wku zosta\u0142y umieszczone samochody, a w pozosta\u0142ych multipleksach znajdowa\u0142y si\u0119 standy 1:1 w kszta\u0142cie modelu XV.<\/p>\n<p>Kampania zosta\u0142a zaplanowana i zrealizowana przez dzia\u0142 marketingu Subaru wraz ze sp&oacute;\u0142k\u0105 Multikino Media. Obejmowa\u0142a 30 sekundowe spoty w bloku specjalnym oraz ca\u0142y szereg dodatkowych dzia\u0142a\u0144 off screen:  standy, infotixy, plazmy, a tak\u017ce plakaty w holach kin i baner na stronie www.multikino.pl. Dodatkowo promocja Subaru XV by\u0142a wsparta konkursem, w kt&oacute;rym m&oacute;g\u0142 wzi\u0105\u0107 udzia\u0142 ka\u017cdy widz Multikina. Wysy\u0142aj\u0105c SMS o tre\u015bci Subaru i odpowiadaj\u0105c na pytanie dotycz\u0105ce nowego modelu samochodu mo\u017cna by\u0142o wygra\u0107 Subaru XV na weekend.<\/p>\n<p>Kampani\u0119 uzupe\u0142nia\u0142y reklamy prasowe oraz promocja w internecie.<\/p>\n","protected":false},"excerpt":{"rendered":"Subaru rozpocz\u0119\u0142o promocj\u0119 nowego modelu samochodu w Multikinie.","protected":false},"author":1,"featured_media":5382,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[140,200],"class_list":{"0":"post-5381","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-multikino","9":"tag-reklama","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=5381"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5381\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/5382"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=5381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=5381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=5381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}