{"id":53796,"date":"2008-02-21T13:16:14","date_gmt":"2008-02-21T12:16:14","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lejdis-naszpikowane-markami\/"},"modified":"2008-02-21T13:16:14","modified_gmt":"2008-02-21T12:16:14","slug":"lejdis-naszpikowane-markami","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/lejdis-naszpikowane-markami.html","title":{"rendered":"&#8222;Lejdis&#8221; naszpikowane markami"},"content":{"rendered":"<p>Du\u017ca ogl\u0105dalno\u015b\u0107 i sukces kasowy &quot;Lejdis&quot; cieszy nie tylko producent&oacute;w. Film jest&nbsp; w takim stopniu naszpikowany product placementem, \u017ce nie potrzebne mu \u017cadne pasmo reklamowe przed ani po emisji. <\/p>\n<p>Na ekranie znalaz\u0142y si\u0119 produkty z logo Kamis, Coca-Cola Light, Capivit Hydro Control, Tanita, Philips, Sagem, Puma, Aryton, Com40, Kettler, Pawo oraz Toshiba.<\/p>\n<p>Za ulokowanie marek w filmie odpowiedzialna jest agencja Cosmodo.&nbsp;&#8211; To najbardziej fachowy brand content w polskim filmie &#8211; twierdzi Milena Rybi\u0144ska-Proevska z Cosmodo. <\/p>\n<p>Aleksandra Michalska dodaje, \u017ce brandy nie s\u0105 nachalne, lecz w samoistny spos&oacute;b kojarzone z konkretnymi scenami lub bohaterami komedii.<\/p>\n","protected":false},"excerpt":{"rendered":"Specjali\u015bci od brandingu wyczuli, \u017ce &quot;Lejdis&quot; b\u0119dzie hitem. Sama kampania reklamowa filmu w du\u017cej mierze przyczyni\u0142a si\u0119 do tego sukcesu.","protected":false},"author":1,"featured_media":53797,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[3063],"class_list":{"0":"post-53796","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-lejdis","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53796"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53796\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53797"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}