{"id":53778,"date":"2008-02-21T15:20:41","date_gmt":"2008-02-21T14:20:41","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/hugo-boss-stawia-na-kreatywnych\/"},"modified":"2008-02-21T15:20:41","modified_gmt":"2008-02-21T14:20:41","slug":"hugo-boss-stawia-na-kreatywnych","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/hugo-boss-stawia-na-kreatywnych.html","title":{"rendered":"Hugo Boss stawia na kreatywnych"},"content":{"rendered":"<p>To odbiorcy w du\u017cej mierze decyduj\u0105 czy dana reklama si\u0119 przyjmie czy nie.<\/p>\n<p> Dlatego w\u0142a\u015bnie im Hugo Boss postanowi\u0142 zaufa\u0107. W tym celu og\u0142osi\u0142 konkurs na projekt grafiki reklamuj\u0105cej zapach Hugo Boss. Jednocze\u015bnie niemiecki producent zrezygnowa\u0142 z organizacji kampanii przez swoj\u0105 agencj\u0119.<\/p>\n<p>W projektach, gdzie internauci byli zaanga\u017cowani i wykazali si\u0119 kreatywno\u015bci\u0105, efekt kampanii by\u0142 zaskakuj\u0105co dobry. <\/p>\n<p>Konkurs potrwa do 5 marca. 10 najlepszych prac zostanie nagrodzonych kwot\u0105 w wysoko\u015bci 500 dolar&oacute;w.Wi\u0119cej szczeg&oacute;\u0142&oacute;w mo\u017cna znale\u017a\u0107 pod adresem: www.hugocreate.com.<\/p>\n<p>Wcze\u015bniejsze firmy, kt&oacute;re anga\u017cowa\u0142y w swoje projekty internaut&oacute;w, to: Puma, Reebok i Red Bull.&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Coraz wi\u0119cej marek tworzy kampanie reklamowe opieraj\u0105c si\u0119 na kreatywno\u015bci odbiorc&oacute;w. T\u0105 drog\u0105 poszed\u0142 te\u017c Hugo Boss.","protected":false},"author":1,"featured_media":53779,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[200],"class_list":{"0":"post-53778","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-reklama","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53778"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53778\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53779"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}