{"id":53772,"date":"2008-02-21T16:10:00","date_gmt":"2008-02-21T15:10:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mobilne-kampanie-zwiekszaja-swiadomosc-marki\/"},"modified":"2008-02-21T16:10:00","modified_gmt":"2008-02-21T15:10:00","slug":"mobilne-kampanie-zwiekszaja-swiadomosc-marki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mobilne-kampanie-zwiekszaja-swiadomosc-marki.html","title":{"rendered":"Mobilne kampanie zwi\u0119kszaj\u0105 \u015bwiadomo\u015b\u0107 marki"},"content":{"rendered":"<p>Producent samochod&oacute;w w\u0142\u0105czy\u0142 kampani\u0119 mobiln\u0105 do swojej zintegrowanej strategii reklamowej skierowanej do m\u0142odych m\u0119\u017cczyzn. Kampania ta, przeprowadzona pomi\u0119dzy wrze\u015bniem a grudniem 2007 r. skutkuje wzrostem \u015bwiadomo\u015bci marki z poziomu 37 do 56 procent. Wzros\u0142y r&oacute;wnie\u017c zainteresowanie produktem o 5 proc. oraz ch\u0119\u0107 zakupu, kt&oacute;r\u0105 zadeklarowa\u0142o 11 proc. badanych.<\/p>\n<p>&#8211; Przemys\u0142 motoryzacyjny korzysta z telefon&oacute;w kom&oacute;rkowych jako medium reklamowego z powodu wysokiego poziomu interakcji w konsumentami &#8211; stwierdza rzecznik prasowy Vodafone.<\/p>\n<p>W zesz\u0142ym roku Vodafone wprowadzi\u0142 finansowany reklamami kana\u0142 motoryzacyjny stworzony w ten spos&oacute;b, by przyci\u0105gn\u0105\u0107 producent&oacute;w samochod&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Przeprowadzona przy pomocy Vodafone mobilna kampania Renault Twingo, zwi\u0119kszy\u0142a \u015bwiadomo\u015b\u0107 tej marki a\u017c o 20 procent.","protected":false},"author":1,"featured_media":53773,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[515],"class_list":{"0":"post-53772","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-vodafone","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53772"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53772\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53773"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}