{"id":53741,"date":"2008-02-22T14:41:31","date_gmt":"2008-02-22T13:41:31","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bozena-dykiel-z-purem-w-reku\/"},"modified":"2008-02-22T14:41:31","modified_gmt":"2008-02-22T13:41:31","slug":"bozena-dykiel-z-purem-w-reku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/bozena-dykiel-z-purem-w-reku.html","title":{"rendered":"Bo\u017cena Dykiel z Purem w r\u0119ku"},"content":{"rendered":"<p>Kreacj\u0119 dla firmy Henkel opracowa\u0142a agencja TBWA. Media zakupi\u0142 dom mediowy OMD. 30-sekundowy spot telewizyjny pojawi si\u0119 na antenie TVP, Polsatu, Polsatu 2, TVN, TVN7 i TV4. <\/p>\n<p>Celem kampanii jest przede wszystkim podniesienie \u015bwiadomo\u015bci marki, jako skutecznej i efektywnej. Przekaz reklamowy opiera si\u0119 na podkre\u015bleniu ekonomiczno\u015bci p\u0142ynu Pur oraz jego si\u0142y w usuwaniu t\u0142uszczu i ci\u0119\u017ckich zabrudze\u0144.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Bo\u017cena Dykiel po raz kolejny jest bohaterk\u0105 reklamy p\u0142ynu do mycia naczy\u0144 Pur. 22 lutego br. rozpocz\u0119\u0142a si\u0119 kolejna ods\u0142ona telewizyjnej kampanii marki.","protected":false},"author":1,"featured_media":53742,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[333,303],"class_list":{"0":"post-53741","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-omd","9":"tag-tbwa","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53741"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53741\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53742"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}