{"id":53739,"date":"2008-02-22T15:17:01","date_gmt":"2008-02-22T14:17:01","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nawijaj-nudle-knorr\/"},"modified":"2008-02-22T15:17:01","modified_gmt":"2008-02-22T14:17:01","slug":"nawijaj-nudle-knorr","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/nawijaj-nudle-knorr.html","title":{"rendered":"Nawijaj Nudle Knorr"},"content":{"rendered":"<p>Koncepcja i realizacja akcji to efekt \u015bcis\u0142ej wsp&oacute;\u0142pracy pomi\u0119dzy agencj\u0105 Hint Intermedia, Radiem Eska i zespo\u0142em marki Knorr. <\/p>\n<p>&#8211; Aby wzi\u0105\u0107 udzia\u0142 w konkursie, wystarczy za po\u015brednictwem strony internetowej www.knorrnudle.pl wprowadzi\u0107 w\u0142asny tekst-nawijk\u0119, powi\u0105zan\u0105 w specyficzny spos&oacute;b z nazwami poszczeg&oacute;lnych wariant&oacute;w smakowych Knorr Nudli &#8211; t\u0142umaczy Karol Piekutowski, brand activation specialist w Unilever Polska. &#8211; Zamieszczone na stronie teksty b\u0119d\u0105 oceniane przez innych internaut&oacute;w, DJ-&oacute;w Eski oraz samego Jareckiego. Najlepsze nawijki zostan\u0105 ud\u017awi\u0119kowione i zaprezentowane na antenie Eski, a nast\u0119pnie opublikowane w internecie &#8211; wyja\u015bnia.<\/p>\n<p>Kampania promocyjna konkursu Nudli swoim zasi\u0119giem obejmie internet (o2.pl, Grono.net, Fotka.pl, Nasza-klasa.pl, pakiet Arbo Lifestyle, Gadu-Gadu), telewizj\u0119 (VIVA Polska, VH1, MTV Polska, 4funTV, TV4) oraz radio (Radio Eska, Radiostacja Maxx, Radio BiS, Roxy FM i rozg\u0142o\u015bnie sieci AdPoint).<\/p>\n<p>Za realizacj\u0119 serwisu konkursowego, projekt graficzny i m\u0142odzie\u017cowe copy odpowiada Hint Intermedia. Planowaniem i zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy PHD. Opraw\u0119 muzyczn\u0105 dla spot&oacute;w reklamowych przygotowa\u0142 sam Jarecki. <\/p>\n","protected":false},"excerpt":{"rendered":"Od 18 lutego br. trwa w internecie oraz w Radiu Eska konkurs Nawijarka Knorr Nudle. Swoj\u0105 twarz\u0105 wspiera go Jarecki, laureat zesz\u0142orocznego festiwalu w Opolu.","protected":false},"author":1,"featured_media":53740,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[2541,445],"class_list":{"0":"post-53739","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-hint-intermedia","9":"tag-phd","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53739"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53739\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53740"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}