{"id":53697,"date":"2008-02-25T12:46:21","date_gmt":"2008-02-25T11:46:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ogilvy-dla-ge-money-bank\/"},"modified":"2008-02-25T12:46:21","modified_gmt":"2008-02-25T11:46:21","slug":"ogilvy-dla-ge-money-bank","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ogilvy-dla-ge-money-bank.html","title":{"rendered":"Ogilvy dla GE Money Bank"},"content":{"rendered":"<p>Celem kampanii jest zainteresowanie kredytami got&oacute;wkowymi oraz budowanie wizerunku banku, jako przyjaznego klientom i pod\u0105\u017caj\u0105cego za ich potrzebami.<\/p>\n<p>Kampania opiera si\u0119 na animowanym spocie reklamowym z wykorzystaniem postaci Pomys\u0142owego Dobromira, kt&oacute;ra ma symbolizowa\u0107 pomys\u0142owo\u015b\u0107 GE Money Banku. Promuje ona indywidualn\u0105 ofert\u0119, w ktorej, aby uzyska\u0107 kredyt, nie trzeba dostarcza\u0107 za\u015bwiadcze\u0144.<\/p>\n<p>Kampanii telewizyjnej towarzysz\u0105 rekalmy prasowe, internet oraz materia\u0142y promocyjne. Za zakup medi&oacute;w odpowiada dom mediowy Media Direction OMD.<\/p>\n","protected":false},"excerpt":{"rendered":"Gruppa66 Ogilvy zrealizowa\u0142a kampani\u0119, kt&oacute;ra promuje kredyty got&oacute;wkowe GE Money Banku.","protected":false},"author":1,"featured_media":53698,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1006,906,299],"class_list":{"0":"post-53697","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ge-money-bank","9":"tag-media-direction-omd","10":"tag-ogilvy","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53697"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53698"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}