{"id":53655,"date":"2008-02-25T21:06:30","date_gmt":"2008-02-25T20:06:30","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/discovery-channel-z-kampania-wizerunkowa\/"},"modified":"2008-02-25T21:06:30","modified_gmt":"2008-02-25T20:06:30","slug":"discovery-channel-z-kampania-wizerunkowa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/discovery-channel-z-kampania-wizerunkowa.html","title":{"rendered":"Discovery Channel z kampani\u0105 wizerunkow\u0105"},"content":{"rendered":"<p>Celem pierwszego etapu promocji jest podkre\u015blenie warto\u015bci marki Discovery Channel oraz wzmocnienie jej wizerunku w\u015br&oacute;d widz&oacute;w. Wykorzystane do tego zostan\u0105 backlighty i frontlighty w o\u015bmiu najwi\u0119kszych miastach Polski.<\/p>\n<p>Drugim etapem b\u0119dzie kampania sprzeda\u017cowa, kt&oacute;rej g\u0142&oacute;wnym za\u0142o\u017ceniem b\u0119dzie prezentacja najciekawszych pozycji programowych w ram&oacute;wce na marzec i kwiecie\u0144 2008 r. Dzia\u0142ania obejm\u0105 w&oacute;wczas reklamy w tygodnikach telewizyjnych, og&oacute;lnopolskich stacjach radiowych oraz wyszukiwarkach internetowych.<\/p>\n<p>Przygotowany dla potrzeb marki spot telewizyjny prezentuje zwiastuny program&oacute;w Discovery i emitowany b\u0119dzie na wszystkich kana\u0142ach sieci dost\u0119pnych w Polsce. Wsparciem promocji b\u0119d\u0105 konkursy dla widz&oacute;w Discovery oraz dzia\u0142ania PR marki.<\/p>\n<p>Kreacj\u0119 dla Discovery przygotowa\u0142a agencja Front Design. Za koordrynowanie i przeprowadzenie kampanii odpowiada Guideline, natomiast za dzia\u0142ania PR agencja Mmd Corporate, Public Affairs &amp; Public Relations Consultants.<\/p>\n<p>Dzia\u0142ania promocyjne na antenie Discovery rozpocz\u0119\u0142y si\u0119 18 lutego. Pozosta\u0142e, zaplanowane na pocz\u0105tek marca, potrwaj\u0105 przez dwa kolejne miesi\u0105ce.<\/p>\n","protected":false},"excerpt":{"rendered":"Discovery Channel rozpoczyna kampani\u0119 wizerunkow\u0105 pod has\u0142em &quot;Mocne historie. Prawdziwe \u017cycie&quot;.","protected":false},"author":1,"featured_media":53656,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[454,2720,2509],"class_list":{"0":"post-53655","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-discovery-channel","9":"tag-guideline","10":"tag-mmd-corporate","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53655"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53656"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}