{"id":5355,"date":"2012-07-23T16:05:36","date_gmt":"2012-07-23T14:05:36","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/slon-w-lodowce-ruszyla-kampania-samsung-grand-wideo\/"},"modified":"2012-07-23T16:05:36","modified_gmt":"2012-07-23T14:05:36","slug":"slon-w-lodowce-ruszyla-kampania-samsung-grand-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/slon-w-lodowce-ruszyla-kampania-samsung-grand-wideo.html","title":{"rendered":"S\u0142o\u0144 w lod\u00f3wce &#8211; ruszy\u0142a kampania Samsung Grand (wideo)"},"content":{"rendered":"<p>Promocja konsumencka zaplanowana zosta\u0142a na wakacyjne miesi\u0105ce, a dzia\u0142ania komunikacyjne realizowane b\u0119d\u0105 poprzez: ATL, BTL, online, ambient i PR. Dzia\u0142ania ATL obejmuj\u0105 r&oacute;wnie\u017c kampani\u0119 prasow\u0105. Reklamy pojawi\u0105 si\u0119 w lipcu i sierpniu w magazynach lifestyle dla kobiet, w prasie wn\u0119trzarskiej i opiniotw&oacute;rczej (m.in. Tw&oacute;j Styl, Gala, Viva, Dom &amp; Wn\u0119trze, Newsweek), za\u015b kampania online realizowana b\u0119dzie w jednym z najwi\u0119kszych portali informacyjnych, por&oacute;wnywarkach cenowych oraz w wyszukiwarce Google.<\/p>\n<p>W promocji konsumenckiej, pierwsze 1000 os&oacute;b, kt&oacute;re kupi dowolny model lod&oacute;wki Grand firmy Samsung, otrzyma zestaw fili\u017canek dla dwojga z kolekcji New Wave &#8211; minimalistycznej, bia\u0142ej porcelany sto\u0142owej. Dodatkowo do wygrania jest 10 serwis&oacute;w obiadowych dla 6 os&oacute;b o warto\u015bci 2800 z\u0142.<\/p>\n<p>Lokalizacja kampanii oraz dzia\u0142ania niestandardowe: agencja Cheil. Media na potrzeby akcji zaplanowa\u0142 i zakupi\u0142 dom mediowy Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a promocja konsumencka &#8222;S\u0142o\u0144 przynosi szcz\u0119\u015bcie i porcelan\u0119&#8221;, w kt&oacute;rej na nabywc&oacute;w najnowszych lod&oacute;wek Samsung Grand, czekaj\u0105 zestawy fili\u017canek New Wave Villeroy &amp; Boch.","protected":false},"author":1,"featured_media":5356,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[195],"class_list":{"0":"post-5355","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-samsung","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=5355"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/5355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/5356"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=5355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=5355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=5355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}