{"id":53526,"date":"2008-02-28T16:11:52","date_gmt":"2008-02-28T15:11:52","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mars-wraca-do-korzeni\/"},"modified":"2008-02-28T16:11:52","modified_gmt":"2008-02-28T15:11:52","slug":"mars-wraca-do-korzeni","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mars-wraca-do-korzeni.html","title":{"rendered":"Mars wraca do korzeni"},"content":{"rendered":"<p>Linijka tekstu, kt&oacute;ra przy akompaniamencie niezapomnianego jingla &quot;A Mars a day&#8230;&quot; towarzyszy\u0142a kolejnym pokoleniom konsument&oacute;w od lat sze\u015b\u0107dziesi\u0105tych, a\u017c do 1995 roku. &#8211; Przywr&oacute;cili\u015bmy ten slogan, poniewa\u017c jest on cz\u0119\u015bci\u0105 dziedzictwa marki &#8211; t\u0142umaczy Caroline Jary, manager marki Mars.<\/p>\n<p>Reklama, kt&oacute;ra wystartuje 2 marca, przedstawia grup\u0119 mnich&oacute;w znudzonych swoimi codziennymi czynno\u015bciami. W pewnym momencie si\u0119gaj\u0105 po Marsa i przy d\u017awi\u0119kach utworu House of Pain, Jump Around z wi\u0119kszym zapa\u0142em wracaj\u0105 do pracy.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Abbott Mead Vickers BBDO postanowi\u0142a o\u017cywi\u0107 klasyczny slogan &quot;Work, rest and play&quot;, kt&oacute;ry wyemitowany zosta\u0142 po raz pierwszy w reklamie Marsa w 1959 r.","protected":false},"author":1,"featured_media":53527,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1196],"class_list":{"0":"post-53526","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mars","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53526"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53526\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53527"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}