{"id":53522,"date":"2008-02-28T16:16:30","date_gmt":"2008-02-28T15:16:30","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/budzet-microsoftu-dla-crispin-porter\/"},"modified":"2008-02-28T16:16:30","modified_gmt":"2008-02-28T15:16:30","slug":"budzet-microsoftu-dla-crispin-porter","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/budzet-microsoftu-dla-crispin-porter.html","title":{"rendered":"Bud\u017cet Microsoftu dla Crispin Porter"},"content":{"rendered":"<p>W przetargu rozpocz\u0119tym w listopadzie ubieg\u0142ego roku bra\u0142y udzia\u0142 jeszcze dwie agencje, nale\u017c\u0105ca do WPP Group, JWT oraz McCann Erickson ze stajni Interpublic. Obie odpad\u0142y, jednak we wcze\u015bniejszym stadium przetargu. Zwyci\u0119ska agencja rozwinie globalna kampani\u0119 reklamow\u0105 dla platformy mobilnej, Vista oraz Live giganta z Redmond.<\/p>\n<p>&#8211; Crispin zosta\u0142o wybrane w oparciu o ich strategiczne podej\u015bcie, si\u0142\u0119 kreatywnych pomys\u0142&oacute;w oraz zaanga\u017cowan\u0105 i zr&oacute;\u017cnicowan\u0105 ekip\u0119, stwierdza przedstawiciel Microsoftu. &#8211; Nie mo\u017cemy doczeka\u0107 si\u0119 wsp&oacute;lnej pracy, a wi\u0119cej szczeg&oacute;\u0142&oacute;w dotycz\u0105cych kampanii ujawnimy w odpowiednim czasie.<\/p>\n<p>Za zakup medi&oacute;w odpowiedzialny b\u0119dzie dom mediowy Universal McCann.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Crispin Porter wygra\u0142a z nale\u017c\u0105ca do Publicis Groupe agencj\u0105 Fallon wy\u015bcig o warty 300 mln dol. bud\u017cet Microsoftu.","protected":false},"author":1,"featured_media":53523,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2118,65],"class_list":{"0":"post-53522","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-crispin-porterbogusky","9":"tag-microsoft","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53522"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53522\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53523"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}