{"id":53485,"date":"2008-02-29T15:41:12","date_gmt":"2008-02-29T14:41:12","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/play-kampania-na-pierwsze-urodziny\/"},"modified":"2008-02-29T15:41:12","modified_gmt":"2008-02-29T14:41:12","slug":"play-kampania-na-pierwsze-urodziny","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/play-kampania-na-pierwsze-urodziny.html","title":{"rendered":"Play: kampania na pierwsze urodziny"},"content":{"rendered":"<p>Kampania promuje abonament urodzinowy za 20 z\u0142 i 12 mulitimedialnych telefon&oacute;w za 1 z\u0142. Motywem przewodnim kampanii s\u0105 telefony-torty.<\/p>\n<p>Spot reklamowy przedstawia klient&oacute;w Play, si\u0119gaj\u0105cych po telefony-torty podczas urodzinowej imprezy Play. Na planie pojawi\u0105 si\u0119 oblane lukrem telefony.<\/p>\n<p>Kampania obecna b\u0119dzie w telewizji, prasie, radiu, internecie i na billboardach.<\/p>\n<p>Kreacj\u0119 kampanii przygotowa\u0142a agencja Brain. Za zakup medi&oacute;w odpowiada ZenithOptimedia. <\/p>\n","protected":false},"excerpt":{"rendered":"Rusza nowa kampania Play. Zwi\u0105zana jest z pierwszymi urodzinami operatora.","protected":false},"author":1,"featured_media":53486,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1063,62,250],"class_list":{"0":"post-53485","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-brain","9":"tag-play","10":"tag-zenithoptimedia","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53485"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53485\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53486"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}