{"id":53470,"date":"2008-02-29T16:41:12","date_gmt":"2008-02-29T15:41:12","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/fanta-bez-ograniczen\/"},"modified":"2008-02-29T16:41:12","modified_gmt":"2008-02-29T15:41:12","slug":"fanta-bez-ograniczen","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/fanta-bez-ograniczen.html","title":{"rendered":"Fanta bez ogranicze\u0144"},"content":{"rendered":"<p>Celem kampanii jest wzmocnienie wizerunku marki inspiruj\u0105cej do zabawy. Kampania promocyjna skierowana jest do os&oacute;b otwartych i lubi\u0105cych przebywa\u0107 w gronie znajomych.<\/p>\n<p>Kampania Fanty obejmuje telewizj\u0119, internet, materia\u0142y w punktach sprzeda\u017cy, a tak\u017ce nowy wizerunek graficzny.&nbsp;Emisja dw&oacute;ch spot&oacute;w rusza 10 marca, od 3 marca emitowane b\u0119d\u0105 5-sekundowe teasery wprowadzaj\u0105ce. <\/p>\n<p>R&oacute;wnolegle z kampani\u0105 telewizyjn\u0105 rozpoczynaj\u0105 si\u0119 dzia\u0142ania w internecie. Gry i virale pojawi\u0105 sie na portalach internetowych.<\/p>\n<p>Adaptacj\u0119 spot&oacute;w telewizyjnych i kreacj\u0119 POS przygotowa\u0142a agencja Publicis, kampani\u0119 internetow\u0105 K2, a nowe etykiety zaadoptowa\u0142 Fortis. Media zosta\u0142y zaplanowane przez dom mediowy Starcom.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &quot;Zabawa bez ogranicze\u0144&quot; rusza kampania reklamowa Fanty.","protected":false},"author":1,"featured_media":53471,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[2623,2580,48,52,377],"class_list":{"0":"post-53470","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-fanta","9":"tag-fortis","10":"tag-k2","11":"tag-publicis","12":"tag-starcom","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53470"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53470\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53471"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}