{"id":53423,"date":"2008-03-03T15:42:44","date_gmt":"2008-03-03T14:42:44","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/house-promuje-dziewictwo\/"},"modified":"2008-03-03T15:42:44","modified_gmt":"2008-03-03T14:42:44","slug":"house-promuje-dziewictwo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/house-promuje-dziewictwo.html","title":{"rendered":"House promuje dziewictwo"},"content":{"rendered":"<p>W kreacji wykorzystano dwa layouty. Pierwszy, ze zdj\u0119ciem ch\u0142opaka i komentarzami, jest umieszczany w damskich toaletach. Drugi, ze zdj\u0119ciem dziewczyny, umieszczony jest w m\u0119skich \u0142azienkach. Kreacj\u0119 kampanii przygotowa\u0142a agencja kreatywna Koledzy. <\/p>\n<p>W kampanii wykorzystano sie\u0107 PIA Trendy, kt&oacute;ra obejmuje wybrane restauracje, kawiarnie, puby, kluby i centra rozrywki w najwi\u0119kszych polskich miastach. <br \/> Celem kampanii jest umocnienie pozycji marki House w\u015br&oacute;d student&oacute;w i uczni&oacute;w.<\/p>\n<p>Promocja na no\u015bnikach PIA Trendy jest cz\u0119\u015bci\u0105 kompleksowej kampanii House, kt&oacute;ra b\u0119dzie realizowana jednocze\u015bnie w internecie, prasie i outdoorze. <\/p>\n<p>Kampania potrwa do 31 marca br. Za planowanie i zakup medi&oacute;w odpowiada Mediaedge:cia.&nbsp;Kampani\u0119 indoorow\u0105 przygotowa\u0142a agencja PIA.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Motywem przewodnim nowej kampanii wizerunkowej marki House jest promocja, z przymru\u017ceniem oka, mody na dziewictwo.","protected":false},"author":1,"featured_media":53424,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1573,1966,1424,2792],"class_list":{"0":"post-53423","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-house","9":"tag-koledzy","10":"tag-mediaedgecia","11":"tag-pia","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53423"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53423\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53424"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}