{"id":53415,"date":"2008-03-03T16:59:10","date_gmt":"2008-03-03T15:59:10","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/drugie-zycie-radia\/"},"modified":"2008-03-03T16:59:10","modified_gmt":"2008-03-03T15:59:10","slug":"drugie-zycie-radia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/drugie-zycie-radia.html","title":{"rendered":"Drugie \u017cycie radia"},"content":{"rendered":"<p>Aplikacje mobilnej muzyki znajduj\u0105 si\u0119 w\u015br&oacute;d najszybciej rozwijaj\u0105cych si\u0119 us\u0142ug telefonii kom&oacute;rkowej &#8211; wynika z bada\u0144 przeprowadzonych przez TNS Global Technology. W 2007 roku u\u017cycie odtwarzaczy mp3 w telefonach wzros\u0142o o 78 proc., radia natomiast a\u017c o 140 procent. <\/p>\n<p>W Ameryce \u0141aci\u0144skiej i Azji 45 proc. u\u017cytkownik&oacute;w wskazuje mo\u017cliwo\u015b\u0107 s\u0142uchania radia jako najwa\u017cniejszy pow&oacute;d zakupu telefonu kom&oacute;rkowego. Radio tym samym ocenione zosta\u0142o wy\u017cej, ni\u017c wiadomo\u015bci tekstowe, dost\u0119p do internetu czy nawet mo\u017cliwo\u015b\u0107 robienia zdj\u0119\u0107. <\/p>\n<p>Generalnie 43 proc. u\u017cytkownik&oacute;w telefon&oacute;w s\u0142ucha mobilnej muzyki, przy czym us\u0142uga ta jest najpopularniejsza w\u015br&oacute;d m\u0142odzie\u017cy pomi\u0119dzy 16 a 21 rokiem \u017cycia (66 proc.) i najmniej popularna w przedziale wiekowym od 51 do 60 lat (20 proc.).<\/p>\n<p>&#8211; Radio jest w du\u017cym stopniu nieoszacowanym medium &#8211; stwierdza Matthew Froggatt z TNS. &#8211; Na niekt&oacute;rych rynkach, takich jak Indie, wprowadzenie telefonu kom&oacute;rkowego bez mo\u017cliwo\u015bci s\u0142uchania radia jest najwi\u0119ksz\u0105 barier\u0105 w osi\u0105ganiu wysokich poziom&oacute;w sprzeda\u017cy.<\/p>\n","protected":false},"excerpt":{"rendered":"Telefony kom&oacute;rkowe mog\u0105 pom&oacute;c radiu w nowym tysi\u0105cleciu pokona\u0107 problem malej\u0105cej liczby s\u0142uchaczy.","protected":false},"author":1,"featured_media":53416,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[369],"class_list":{"0":"post-53415","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-tns","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=53415"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/53415\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/53416"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=53415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=53415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=53415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}